We are looking for a our next Regional Performance Media Lead to drive the strategic direction, execution, and optimization of performance marketing initiatives across multiple digital channels. This role is adecuado for a data-driven leader with strong business acumen, hands-on media expertise, and a proven ability to translate media investments into measurable business outcomes.

As a key member of our team, you will oversee paid media strategy, budget planning, forecasting, team leadership, and stakeholder management while ensuring sustainable growth and maximum return on investment for global and regional brands.

What You'll Do

- Develop and lead full-funnel performance marketing strategies focused on customer acquisition, revenue growth, and profitability.
- Oversee campaign planning, execution, and optimization across Google Ads, Meta, TikTok, DV360, The Trade Desk, and other programmatic platforms.
- Lead and mentor a team of digital media specialists, ensuring operational excellence and continuous improvement.
- Drive media investment decisions through forecasting, budget allocation, and performance analysis.
- Build scalable measurement frameworks and attribution models to maximize ROAS, CPA, conversion rates, and customer lifetime value.
- Identify growth opportunities through audience segmentation, bidding strategies, creative testing, and advanced analytics.
- Partner with clients, senior leadership, and regional stakeholders to translate business objectives into effective media strategies.




- Deliver actionable performance insights, executive-level reporting, and strategic recommendations.

What We're Looking For

Required Qualifications

- Bachelor's degree in Marketing, Advertising, Business Administration, Engineering, Communications, or a related field.
- 6+ years of experience in Performance Marketing, Paid Media, Growth Marketing, Digital Strategy, or Media Planning.
- Proven experience managing significant digital advertising budgets and achieving measurable business results.
- Experience leading teams and collaborating with cross-functional stakeholders.
- Advanced knowledge of:
- Google Ads
- Meta Ads Manager
- TikTok Ads
- DV360 / Programmatic Platforms
- Google Analytics (GA4)
- Attribution & Measurement Frameworks
- Conversion Optimization (CRO)
- Media Forecasting & Budget Planning
- Advanced Excel and Google Sheets

Preferred Experience

- Performance Marketing
- Paid Media
- Digital Media
- Performance Strategy
- Acquisition Marketing
- Media Planning
- Programmatic
- Digital Growth
- E-commerce Performance

Skills & Competencies

- Strategic thinking with a strong commercial mindset.
- Analytical and data-driven decision-making.
- Leadership and people development.
- Budget management and financial planning.
- Excellent communication and presentation skills.
- Strong problem-solving abilities and attention to detail.
- Ability to work in fast-paced, matrixed, and multicultural environments.
- Intermediate to Advanced English (B2+) required.

📌 Regional Performance Lead LATAM (Bogotá)
🏢 Omnicom Media LATAM
📍 Bogotá