The Senior Digital Marketing Manager is responsible for developing and executing B2B digital marketing and demand generation strategies that drive qualified enterprise leads, meetings, opportunities, and revenue. The role owns paid search, SEO, LinkedIn campaigns, landing page optimization, marketing attribution, and demand generation initiatives, while partnering closely with Sales to improve lead quality, pipeline generation, and marketing performance.

Key Responsibilities

- Manage and optimize

Google Ads, LinkedIn, and paid social campaigns targeting high-value B2B and enterprise prospects.

- Develop and execute

B2B demand generation strategies across fintech, payments, banking, and financial services.

- Drive

SEO and organic growth

, including high-intent keyword and content strategies across traditional and AI-powered search.

- Optimize landing pages, messaging, CTAs, and campaigns to improve lead quality, conversion, and pipeline contribution.

- Own marketing attribution, campaign tracking, and performance reporting across the funnel.

- Monitor key metrics including qualified leads, meetings, opportunities, pipeline, CPL, and cost per opportunity.

- Partner closely with

Sales and cross-functional teams to improve lead quality,



pipeline generation, and overall marketing performance.

Required Qualifications

- Hands-on experience managing Google Ads and paid-search campaigns.
- Experience generating qualified B2B leads and contributing to enterprise sales pipeline.
- Experience with marketing attribution and CRM funnel reporting.
- Experience developing and optimizing landing pages and conversion strategies.
- Experience with one or more of the following industries: payments, cross-border payments, payout platforms, payment processors, fintech, banking technology, embedded finance, financial infrastructure, merchant services, money movement, payment APIs, or financial SaaS.
- Demonstrates strong analytical skills with the ability to explain what is working, what is not, and why.
- Demonstrates strong understanding of SEO, keyword strategy, and organic search optimization.
- Demonstrates strong experience partnering directly with Sales teams.
- Proven ability to develop and execute demand-generation strategies aligned with business and revenue objectives.
- Clear and coherent both written and verbal communication skills in English.

📌 Digital Marketing Manager (Colombia)
🏢 Connext
📍 Colombia