Senior Paid Media Buyer
Beckett Simonon | Bogotá, Colombia | Hybrid (2 days in-office, 3 remote)
Beckett Simonon is a premium DTC footwear brand built on a made-to-order model, manufactured in Colombia and sold in the US.
We are looking for a Senior Paid Media Buyer who combines strong hands-on execution with strategic thinking.
You will own campaigns end-to-end, make data-driven decisions independently, and be the person in Ads Manager every day, building campaigns, optimizing performance, and taking direct ownership of results.
What You'll Do
Campaign Execution and Ownership
Build, manage, and optimize paid campaigns across Meta, Google, TikTok, and Pinterest, with full ownership of a $10M USD annual budget
Define campaign architecture, audience strategy, bidding logic, and creative rotation across all channels
Monitor performance daily and make proactive optimization decisions, identifying opportunities and addressing issues before they
Diagnose campaign performance across all variables: structure, targeting, creative, landing page alignment, and tracking
Budget Forecasting and Guardrails
Build monthly spend and revenue projections and adjust budget allocation in real time based on performance signals
Optimize against MER and NCPA targets, with a clear understanding of how media efficiency connects to overall business profitability
Scale confidently where the numbers support it and pull back quickly where they don't
Incrementality and Testing
Design and run incrementality experiments, including geo-lift tests, holdout groups, and platform-level lift studies
Bring a structured approach to A/B testing: hypothesis-driven,



measured with statistical rigor, and documented systematically so learnings compound over time
Work with TripleWhale or Northbeam to understand the difference between platform-reported attribution and true incremental impact, and make budget decisions accordingly
Creative Collaboration
Work closely with our internal creative team to develop compelling ad concepts and testing strategies
Bring angles, hooks, and references to every creative briefinginformed by ongoing research in the Meta Ads Library, TikTok Creative Center, and tools like Foreplay
Translate performance data into specific, actionable creative direction that helps the team iterate faster and more effectively
Stay current on what leading DTC brands are running and bring those insights proactively to the team
Reporting and Communication
Deliver weekly and monthly performance reports with clear analysis and forward-looking recommendations, not just what happened, but what it means and what to do next
Communicate performance and strategy clearly to founders and internal stakeholders
Serve as the internal reference point for all paid media decisions and best practices
What We're Looking For
5+ years of hands-on paid media buying experience in e-commerce




Deep expertise in Meta Ads Manager, including campaign structure, audience strategy, creative testing, and performance optimization post-iOS 14
Solid working knowledge of Google Ads (Search, Shopping, YouTube) and experience with TikTok and Pinterest Ads
Experience designing and running incrementality tests, such as geo-lift experiments or holdout groups
A structured, hypothesis-driven approach to A/B testing and creative experimentation
Comfort building spend and revenue forecasts in spreadsheets and presenting them to stakeholders
Experience with TripleWhale, Northbeam, or a comparable MER-based attribution platform
Familiarity with creative research tools such as Foreplay, the Meta Ads Library, or TikTok Creative Center as part of a regular workflow
Strong analytical skills with the ability to turn data into clear, actionable recommendations
Fluent in English and Spanish, with strong written and verbal communication skills
Based in Colombia, available to work from our Bogotá office two days per week
What Makes This Role Different
You will report directly to the co-founders and work in close partnership with our Head of Growth.
Together, you will form the core of Beckett Simonon's growth function, sharing data, aligning on strategy, and holding each other accountable to results.
You will have full visibility into the business P&L; and the context to understand how media decisions connect to overall profitability.
There are no agency layers or account managers between you and the decisions that matter.
#J-*****-Ljbffr

📌 Senior Paid Media Buyer (Bogotá)
🏢 Beckett Simonon
📍 Bogotá