This role exists to build, improve, scale, and govern the systems that enable Fountain Forward's Ad Strategists and Specialist teams to consistently help dealerships sell more cars. The Director of Growth Systems is not primarily responsible for individual dealership growth execution, and is not a people-management seat over the Ads Department's specialist tiers. Instead, this role owns the infrastructure, automation, quality control, attribution, traffic frameworks, and scalability systems that the Ads Department runs on top of.

Role Purpose

Own Fountain Forward's advertising, traffic, attribution, automation, and growth operating systems — the infrastructure layer underneath campaign execution, not the campaign strategy or team management itself.

Build scalable systems that improve dealership performance through speed, accountability, efficiency, and operational excellence.

Ensure that the Ads Department has the tools, automation, reporting, quality control systems, and attribution clarity needed to execute growth strategies effectively.

Focus heavily on scalability,



process optimization, quality control, AI implementation, automation, and replication of high-performing systems across all dealer accounts — in direct support of the Ads Department's move toward a shared-capacity model (one specialist eventually supporting multiple pods across Meta, Search, and other channels).

Relationship to the Ads Department Strategist and Specialist

The Ad Strategist and Ad Specialist own dealership outcomes, bottleneck diagnosis, client accountability, and growth execution.

The Ads Director owns department strategy, people leadership, and process for the merged Search + Meta ads organization.

The Director of Growth Systems owns the systems, traffic frameworks, advertising infrastructure, automation, and reporting frameworks that the Ads Director's team and DGS teams run on — this is an infrastructure partner role, not a layer in the specialist reporting chain.

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📌 Director of Growth Systems (Bogotá)
🏢 Fountain Forward
📍 Bogotá