Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a general portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands. www.highgate.com
Overview
The Marketing Specialist develops and executes marketing initiatives that drive profitable revenue growth, generate demand and strengthen the hotel's market presence, with particular focus on Rooms and Food & Beverage.
The role requires a commercially focused marketing professional who can translate marketing strategies, digital content and promotional activities into measurable business results and return on investment (ROI).
Responsibilities
- Develop and execute marketing campaigns, promotions and activations that drive demand, revenue and profitability.
- Manage the hotel's presence across relevant digital, social media and other marketing channels.
- Create engaging written, photographic, video and visual content aligned with the hotel's brand and commercial objectives.
- Develop strategies to reach target markets and convert marketing engagement into business opportunities.
- Manage