The idóneo candidate is a digital marketing professional with a strong copywriting foundation who can translate marketing strategy into clear, persuasive messaging across multiple digital channels.
They should be equally comfortable working on content creation, campaign execution, and performance optimization, with LinkedIn as a key strategic channel for brand positioning and lead generation.
Background & Experience Indicators
Recruiters should prioritize candidates who show:
- 3–6 years of experience in digital marketing, content marketing, or copywriting
- Hands-on experience in:
- Social media marketing
- Email marketing and automation
- SEO-driven content creation
- Experience working cross-functionally with marketing, design, and operations teams
- Exposure to agency, consulting, or multi-client environments (preferred but not required)
- Comfort managing multiple campaigns and deliverables simultaneously
Content & Copywriting Capabilities
Look for candidates who can clearly demonstrate:
- Strong copywriting skills for:
- Social media posts
- Email campaigns and newsletters
- Landing pages and website content
- Paid ads and digital promotions
- Ability to:
- Adapt tone and voice to different brands and audiences
- Transform complex topics into clear, accessible messaging
- Balance brand storytelling with conversion-focused writing
- Experience refining messaging based on performance data and engagement metrics
Portfolios, writing samples, or campaign examples are highly valuable indicators.
LinkedIn Expertise (Key Differentiator)
This profile must include strong LinkedIn proficiency, not just basic usage.
Recruiters should specifically look for candidates with experience in:
Organic LinkedIn Strategy
- Creating and managing LinkedIn content calendars
- Writing posts optimized for engagement, reach, and relevance
- Supporting brand positioning and thought leadership
- Community engagement (comments, interactions, audience growth)
LinkedIn for Growth & Lead Gen
📌 CopyWtriter and SEO (Bogotá)
🏢 Solvo S
📍 Bogotá
Postulate a este anuncio
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.