Job Details
Contract Type: Unlimited / Full-Time
Country / City: Colombia / Bogotá
Company: Beiersdorf S.A.
Job Function: Sales
Your Tasks
Role Purpose
Lead and execute the Shopper & Customer Marketing (Trade Marketing) strategy for the Drugstores channel of Colombia, ensuring a consistent, profitable execution adapted to the specific operational dynamics and commercial potential of this channel.
This role is responsible for defining strategic guidelines by customer type and category, working with local teams to validate and adjust implementation, and ensuring alignment with brand priorities and field realities.
This role translates brand strategies into customer-relevant plans, coordinates with Sales, Marketing and POSM, and leads execution in-store, with full accountability over assigned budget, activations, and category KPIs.
Main Accountabilities
Strategy Design & Channel Leadership
Define and lead channel strategy for Drugstores & E-comm, including activation frameworks, visibility guidelines, assortment strategy, and execution standards by customer type.
Prioritize initiatives by category, and brand, considering the channel's commercial relevance.
Ensure alignment with brand campaigns by collaborating with marketing and other cross-functional teams.
Design strategies that incorporate the in-store presence of advisory teams (e.g., customer's dermo consultants).
Collaboration with Country Teams
Work closely with the Sales team to ensure the commercial plan is implemented effectively.
Align with Marketing to localize brand campaigns and innovations into channel-specific actions.
Act as the main point of contact for the Personal Care category within the S&CM; structure.




Ensure a smooth translation from brand strategy to shopper touchpoints.
Execution Guidelines & POSM, Activations & In-store Excellence
Define and update PICOS (Picture of Success) by channel and customer.
Lead and coordinate with POSM team to allocate and manage POSM materials according to the channel strategy.
Conduct structured store visits to assess execution, identify gaps, and capture shopper insights.
Oversee implementation quality via reports, TRAX, store visits, and collaboration with Instore Excellence.
Performance Monitoring & Strategic Adjustment
Track key channel KPIs, including:
Sell-in, Sell-out, Market Share
Distribution, Visibility, MSL, Velocity
Channel adoption of strategic initiatives
Collect insights and lead tactical or strategic adjustments to the channel plan accordingly.
Key Performance Indicators (KPIs)
Sell-in, sell-out, and channel market share growth
Execution performance vs. defined guidelines
% of strategic initiatives implemented
Visibility and execution impact measured through Instore KPIs
Your Profile
Experience:
Minimum 4 years in Trade Marketing, Shopper Marketing, or Customer Development
Experience working with modern trade channel (Pharmacy Chains, Drugstores, Supermarkets, Traditional)
FMCG Experience
Deep understanding of commercial execution, channel strategy, and cross-country collaboration
Skills:
Strategic thinking with hands‐on execution mindset
Ability to influence without direct authority
Strong cross‐functional collaboration
Analytical mindset and KPI orientation
Leadership in complex, multicultural environments
Languages:
Fluent Spanish
Intermediate English
#J-*****-Ljbffr

📌 Trade Marketing Coordinator (Bogotá)
🏢 Beiersdorf
📍 Bogotá