Trade Marketing Manager
About the Role At Essity, we are looking for a strategic, commercially minded, and execution-focused professional to lead the Trade Marketing strategy for our Retail Channel, with a strong focus on pharmacies and key accounts. This role will be responsible for connecting brand strategy with in-store execution, ensuring our brands deliver meaningful shopper impact, strengthen their market position, and drive profitable growth across the Colombian market.
What You Will Do
Develop and execute the Trade Marketing strategy for the Retail/Pharmacy channel, aligned with brand, category, and business objectives.
Translate brand strategies into customer-specific, regional, and channel-based execution plans that drive business results.
Lead the implementation of visibility initiatives, activations, promotions, product launches, and in-store excellence programs to maximize shopper engagement.
Participate in the development and execution of Joint Business Plans (JBPs) with key customers, identifying opportunities to strengthen brand performance and accelerate growth.




Build and maintain strong relationships with pharmacy chains, distributors, and strategic customers, acting as a trusted business partner.
Analyze key performance indicators such as sell-in, sell-out, market share, distribution, visibility, and promotional effectiveness to identify opportunities and drive action plans.
Manage the Trade Marketing budget, ensuring efficient investments, strong ROI, and agility in a competitive environment.
Ensure flawless execution at point of sale through third-party agencies and field teams, maintaining brand guidelines and execution standards.
Collaborate closely with Marketing and Sales teams to ensure alignment, speed, and excellence in execution.
Conduct regular customer and market visits across the country to monitor performance, identify opportunities, and strengthen business relationships.
Who You Are
- Education Bachelor’s degree in Marketing, Busine

📌 Trade Marketing Manager (Bogotá)
🏢 Essity
📍 Bogotá