About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Senior Executive Digital IO, GOC

Role Summary and Impact

As part of the General Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Executive Digital IO who will:

• Campaign Execution: Lead the setup, execution,



and documentation of direct IO media campaigns across various partners, particularly any high-value or complex campaigns. Ensure all aspects of campaign are delivered according to terms outlined in the client approved media plan and IOs

• Campaign Optimization and Reporting: Collaborate with Managers and Associates and Managers in monitoring campaign performance metrics, including impressions, clicks, spend, and any campaign specific KPIs. Analyze campaign performance reporting, and utilize data driven insights to guide optimization recommendations to enhance campaign effectiveness and achieve client goals.

• Budget Oversight: Manage campaign budgets to ensure optimal performance and efficient spend. Monitor and QA monthly budget reconciliation completed by Associates and assist where necessary.

• Team Leadership: Mentor and provide guidance to Associates and team members involved in Digital IO campaigns. Foster a collaborative environment and support prof

📌 Digital IO Senior Executive, GOC (Medellín)
🏢 WPP Media
📍 Medellín