Learning Technologies Group (LTG) is looking for a Marketing Operations Specialist to join our internal marketing agency. Our new teammate will support the management of campaigns in Marketing Cloud Account Engagement (MCAE formerly known as Pardot) for multiple general tech brands.
Fancy joining an agency, internal team or the best of both? If you join us, you will enjoy the variety of an external agency with the relationships enabled by an internal team. We work quickly and things change often; this is a team for the ambitious and curious.
What you’d be doing:
In short, you’d be ensuring that the right messages land with the right people across our MCAE activity. This includes working across a range of automation items such as lists, forms, automated workflows, HTML email and drip programs. You won't be thrown in expecting to hit the ground running on day one. Early on, you'll focus on understanding each brand's business and go-to-market strategy, alongside getting familiar with our technologies and processes. From there,
your workload will ramp up gradually as you build experience and confidence, and you'll have direct support throughout.
After a bit more info? There’s a lot to cover but here are some of the things you would be doing:
Role responsibilities (not limited to):
• Work within the Marketing Operations team to manage the backend creation of marketing automation including lists, forms, automated workflows, HTML email and drip programs using MCAE. Alongside MCAE and Salesforce, you'll work with tools like Zapier, Google Tag Manager and Stripo, plus AI platforms including Claude, Gemini and Lovable
• Provide frequent, accurate updates to the database in order to maintain data hygiene
• Create marketing reports and dashboards to illustrate impact on demand generation campaigns
• Support in demand generation activities, such as the upload of third party lists
• Provide guidance on how to maximise MarTech tools available to brand teams
• Monitor for issu