This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Paid acquisition is Scale Army's biggest growth driver. We spend close to $100K/month across paid channels, and we plan to reach $150K/month by year-end, but only if the results justify it. Your job is to make that scale-up happen without losing lead quality.
This is a hands-on role with real ownership. You'll work inside the ad platforms every week, and you'll also be the person the marketing team, Sales, and leadership turn to on paid performance. When someone asks "what's working, what isn't, and what do we do next?", you're the one who answers.
If spend goes up and pipeline quality goes down, we've failed. We want revenue from paid, not cheap leads.

What you'll own:
• Paid strategy across channels. Meta is our main channel today, and you need to be an expert operator there. You'll also build out Google, LinkedIn, X, CTV,



and other channels into real contributors. You'll decide where each dollar goes and why.

• Hands-on execution. You'll build, launch, and optimize campaigns yourself, especially early on. This is not an agency-coordinator or dashboard-watching seat.

• Creative direction. We have an in-house team formed by a creative strategist, designer, video editor, and copy capabilities. You own what runs and why: the hypotheses, the testing roadmap, and the feedback loop that tells the team what's converting into pipeline.

• Full-funnel accountability. You'll work closely with CRO, Sales, and the rest of the Marketing team to connect ad performance to what happens after the click. That means attribution accuracy, lead quality, time to lead, SALs, and SQLs. You'll push back on targeting and ICP assumptions when the data says we're wrong.

• Budget scaling with discipline. Spend increases are gated by efficiency. You'll deci

📌 Paid Media Lead (Bogotá)
🏢 Scale Army Careers
📍 Bogotá