At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

Head of Customer and Solutions Marketing at BairesDev

Head of Customer and Solutions Marketing at BairesDev

In this role, you'll build and lead a new Customer Marketing area from the ground up, reporting directly to the CMO. This is a hands-on leadership position where you'll turn our existing client base and our sales collateral into a genuine growth lever for the company. This is your opportunity to inherit an experienced team of about eight people across three functions, define the strategy yourself,



and work with executives across Sales, Client Engagement, Delivery, and Marketing from day one.

What You'll Do:
- Own product marketing hands-on, defining positioning and messaging for go-to-market plans for our service lines and new offerings, and maintaining competitive intelligence on competitors.
- Lead the Sales Collateral and Copywriting teams, setting the positioning and messaging frameworks briefing and quality standards, and delivering pitch decks, case studies, one-pagers, and proposals that Sales measurably uses.
- Lead Customer Marketing and Events, building upsell and cross-sell campaigns, executive events, client references, and advocacy programs with revenue targets agreed with Sales and Client Engagement.
- Build the new area by hiring, defining KPIs such as collateral adoption by Sales, influenced pipeline, and revenue from existing accounts, and reporting results to the CMO and executive

📌 Head of Customer and Solutions Marketing (Colombia)
🏢 BairesDev
📍 Colombia