Digital Analytics & Conversion Tracking Engineer (GTM)

Key Responsibilities

- Design and implement conversion tracking using Google Tag Manager (GTM).
- Configure and validate Google Ads Purchase Conversion tracking.
- Implement Meta (Facebook) Purchase Event tracking with Advanced Matching.
- Create and maintain Data Layer specifications for ecommerce events.
- Configure custom event triggers and store-level tracking logic.
- Validate transaction-level tracking using GTM Preview, GA4 DebugView, Google Ads Diagnostics, and Meta Events Manager.
- Implement Enhanced Conversions and consent-aware tracking.
- Configure transaction deduplication using unique transaction IDs.
- Troubleshoot tracking discrepancies and attribution issues.
- Collaborate with marketing, analytics, and web application teams to ensure tracking accuracy.
- Document implementation details and validation procedures.

Mandatory Skills

Tag Management & Analytics

- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Data Layer implementation and debugging
- Event-based tracking architecture
- Ecommerce tracking

Advertising Platforms

- Google Ads Conversion Tracking
- Enhanced Conversions for Google Ads
- Meta Pixel implementation
- Meta Advanced Matching
- Conversion attribution and optimization

Technical Skills

- JavaScript
- HTML/CSS
- Custom Event Triggers in GTM
- Regular Expressions (Regex)
- Browser debugging tools (Chrome DevTools)

Privacy & Compliance

- Consent Mode v2
- Consent Management Platforms (CMP)
- Marketing tag governance and compliance

Good-to-Have Skills

- Server-Side GTM
- Meta Conversions API (CAPI)
- Floodlight / Campaign Manager 360
- Yext-based location websites
- Next.js web applications
- Digital marketing campaign analytics
- Restaurant, retail,



or franchise analytics implementations
- BigQuery integration with GA4
- Looker Studio reporting
- Attribution modeling

- Experience Required

- 3+ years of experience in Digital Analytics, Marketing Technology, or Web Analytics.
- 2+ years of hands-on GTM implementation experience.
- Proven experience implementing ecommerce purchase tracking.
- Experience with Google Ads and Meta advertising ecosystems.
- Strong troubleshooting and validation skills.

VRIZE INC, a General IT Services company, is committed to delivering end-to-end IT solutions and services to its customers worldwide.

We offer business-friendly solutions across industry verticals that include Banking, Financial Services, Healthcare & Insurance, Manufacturing, and Retail. The company has strategic business alliances with industry leaders such as Qlik, Python, IBM, Microsoft, Docker, Sisense, Competera, Snowflake, Node, and Tableau. The company has undertaken projects in Asia and America encompassing the design, development, testing, and maintenance of software and infrastructure service with world-class technology capabilities to deliver “business-friendly solutions” across industry verticals.

The company is headquartered in Florida, USA. Our continuous success will depend to a large extent, on our ability to remain at the forefront of developments in the field of information technology.

VRIZE is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, marital status, age, national origin, ancestry, disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Individuals with disabilities are provided reasonable accommodation.

📌 Digital Analytics & Conversion Tracking Engineer (Google Tag Manager – GTM). (Colombia)
🏢 VRIZE
📍 Colombia