30 sep
|
TTEC Digital
|
Bogotá
30 sep
TTEC Digital
Bogotá
At TTEC Digital, we coach clients to ensure their employees feel valued, and fully supported, because an amazing customer experience is an employee first process. Our vision is the same, a place where employees know they can thrive.
We’re seeking a resourceful, detail‑driven Marketing Operations Manager to own and optimize our marketing technology ecosystem. You’ll orchestrate campaign execution across our stack — including Marketo, Microsoft Dynamics 365, Apollo, Copilot Agent Studio, Make, and more, ensuring seamless integrations, precise tracking, and scalable processes. This role is the operational backbone of our integrated marketing campaigns, translating strategy into execution by managing systems, workflows, and data that drive pipeline and revenue.
This is a hybrid role, with 2 days per week onsite in the Bogotá office.
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What You'll Be Doing:MarTech Orchestration & Integration
• Own and optimize the MarTech stack.
• Implement and integrate new best-in-class systems to drive greater marketing impact.
• Coordinate with internal and external partners to align campaign setup,
tracking, and reporting.
Campaign Enablement & Execution
• Build email nurtures, landing pages, outbound sequences, paid ads, organic social (support).
• Operationalize intent data into dynamic audience targeting, nurture workflows, and sales alerts.
• Manage lead lifecycle: scoring, routing, and notifications from marketing to sales via Marketo and Dynamics.
• Work with Demand Gen team to implement signal‑based workflows (e.g., engagement, intent spikes, CRM stage changes) that trigger automated actions in campaigns and sales follow‑ups.
Data Governance & Automation
• Maintain clean, synchronized data across CRM, marketing automation, and enrichment tools.
• Automate cross‑platform workflows.
• Inspect and update governance for UTMs, GTM, tagging, and event tracking to ensure consistent reporting.
Analytics & Reporting
• Build and maintain dashboards for Brand, Influenc
📌 Marketing Operations Manager (Bogotá)
🏢 TTEC Digital
📍 Bogotá