Department: Marketing
Location: LatAm - Colombia

Description

Why this role exists

We are seeking an experienced, analytical, and data-driven Paid Search Manager to own and scale our Google Ads and Microsoft (Bing) Ads programs. Managing a combined monthly budget of $225K–$250K+, you will be directly responsible for the strategy, execution, optimization, and continuous growth of our paid search efforts.

You will oversee a multi-faceted account structure—including Branded, Non-Branded, Performance Max (PMax), and Demand Generation campaigns—leveraging advanced tROAS bidding strategies to maximize revenue and return on ad spend.

What are your responsibilities:

• End-to-End Account Ownership: Strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts targeting high-volume revenue growth.
• Bidding Strategy & Budget Allocation: Manage and fine-tune automated bidding strategies (specifically tROAS and Maximize Conversion Value), continuously balancing spend between high-intent search, PMax, and Demand Gen channels.




• Campaign Execution & Optimization:• Structure and refine Branded and Non-Branded search campaigns for high relevance, strong quality scores, and efficiency.
• Optimize Performance Max (PMax) campaigns using strategic asset groups, audience signals, negative keyword lists, and placement exclusions.
• Scale Demand Generation campaigns to capture upper/mid-funnel demand through engaging visual and video assets across YouTube, Discover, and Gmail.

• Testing & Experimentation: Design and execute structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets.
• Data & Attribution Integrity: Collaborate with data/analytics teams to ensure accurate conversion value modeling, offline conversion tracking (OCT), first-party data integration, and attribution accuracy.
• Cross-Functional Alignment: Work closely with Creative, Copywriting, and Landing Page teams to supply high-performing

📌 Paid Search Manager (Colombia)
🏢 Magic
📍 Colombia