At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:
Marketing & Sales Manager ELSB/ELSP

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies aligned with the integral product strategy for the assigned area to meet business objectives. Each day, you will implement marketing activities and support the Sales organization in driving sales for respective products. You will also showcase your expertise by driving sales efficiency through appropriate product knowledge and training.

The work model for the role is: hybrid

This role is contributing to the Electrification Business in Colombia. Main stakeholders are busducts, motor control centers, and low-voltage panel boards.

You will be mainly accountable for:




- Ensuring efficient marketing activities and a strong value proposition to customers by using effective promotional techniques.
- Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
- Focusing on achievement of orders and driving continuous improvement
- Executing annual marketing plan in collaboration with relevant division and/or product groups.
- Developing business plans focused on driving business development for a defined market.
- Implementing proactive promotional activities, including technical presentations, demonstrations, seminars, educational material, and technical development of projects and solutions for the customer target group.
- Establishing and maintaining effective long-term relationships with target group customers to understand their needs and to ensure they are well-informed of the ABB product, systems, services offering, features, and benefits.

Our team dynamics
You will join a dynamic and hig

📌 EL Product Marketing Specialist (Bogotá)
🏢 ABB
📍 Bogotá