Key Responsibilities
- 1. Develop and Execute Marketing Strategies:

Design and implement effective marketing plans to enhance brand awareness, market share, and sales performance.
- 2. Brand Management:

Strengthen the company’s brand positioning through consistent messaging across all marketing channels.
- 3. Market Analysis:

Conduct market and competitor research to identify new opportunities, consumer trends, and growth areas.
- 4. Campaign Planning & Execution:

Plan and manage integrated marketing campaigns, including digital marketing, social media, PR, and large-scale promotional events.

Collaborate with external suppliers and agencies to ensure high-quality execution of marketing projects.

Identify, evaluate, and onboard premium suppliers to improve marketing efficiency and brand presentation.

Manage supplier performance, contracts, and cost negotiations.
- 6. Cross-Functional Coordination:

Act as a key communication bridge between the China headquarters and the local Colombian team, ensuring alignment on marketing strategies and execution.





Work closely with internal teams including sales, product, and retail operations.
- 7. Retail Support:

Assist the local retail team in store layout, visual merchandising, and promotional display setup.

Ensure consistent brand visibility and customer experience across all retail locations.

Manage online marketing initiatives (SEO/SEM, email marketing, influencer partnerships, and content strategy).
- 9. Budget Control:

Develop and manage marketing budgets, ensuring cost efficiency and ROI optimization.
- 10. Performance Tracking:

Measure campaign results using KPIs and analytics tools; prepare regular performance reports for the CEO and management team.

Lead, train, and inspire the local marketing team to achieve company objectives.

Qualifications
- 1. Bachelor’s degree or higher in Marketing, Business Administration, or related field.
- 2. Minimum 3 years of marketing experience, preferably in mobile phones

📌 Marketing Specialist (Bogotá, D.C.)
🏢 TCL
📍 Bogotá, D.C.