Category Product Expert – Power Tools and Accessories - Hybrid Bogota, Colombia
Come build something that matters. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job:
- Work alongside the regional Category Manager on the execution of categories, and product portfolio strategies in conjunction with Local marketing, Brand, Digital, Sales, and eCommerce teams.
- Coordinate New Product Innovation (NPIs) Launch Plans and cross-functional implementation, including transitions, forecasting, support materials, launch execution and performance analysis.
- Conduct market intelligence efforts, understanding distribution channels, competitive benchmarking,



consumers and shoppers’ behavior and unmet customer needs, generating actionable insights and recommendations that support strategic decision-making.
- Act as the subject matter expert for the assigned product categories, including product features, applications, customer use cases, and competitive differentiation.
- Collaborate cross-functionally with product development, brand, and digital teams to support product positioning and clear value proposition messaging that resonates with the target persona.
- Development and maintenance of sales enablement tools including customer presentations, training materials, product launch materials, competitive comparisons, and selling guidance.
- Work with local market teams to support sales channels, including training and creating excitement around consumer-driven solutions and the value proposition for consumers and end-users.
- Support category, innovatio

📌 Product Marketing (Bogotá, D.C.)
🏢 Black & Decker (U.S.
📍 Bogotá, D.C.