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Date: Sep 9, 2026
Country/Region: CO
State:
City: Bogota
Workplace: Hybrid
Title: Sr Customer Marketing - Modern Trade North Pacific
Description:
Are you passionate about building winning shopper strategies and driving growth with key customers? Join our Customer Marketing team as a Customer Marketing Head – Modern Trade. You’ll be responsible for leading the Customer Marketing strategy for the Modern Trade channel in Colombia, translating brand strategy and shopper insights into customer-specific plans that strengthen brand presence, increase shopper engagement and accelerate business growth.
In this role, you will lead Customer Engagement Plans, identify customer and shopper opportunities, drive channel activations, and optimize Customer Marketing investments to deliver strong business results. You will work closely with Sales, Marketing, Finance and Supply Chain teams to ensure effective execution and alignment across the organization. This role is based in Colombia.
A Taste of What You’ll Be Doing
- Customer Marketing Strategy Leadership: Lead the Customer Marketing strategy and annual plans for the Modern Trade channel ( hypers , supers, cash & carry and discounters) ensuring alignment with business objectives and customer priorities.
- Customer & Shopper Engagement: Develop Customer Engagement Plans based on brand, customer and shopper insights, transforming opportunities into actionable growth initiatives.
- Activation & Innovation Execution: Lead shopper marketing programs, POS activations and customer marketing support for new product launches to maximize impact and visibility.
- Performance & Investment Optimization: Track program performance, measure ROI and manage Customer Marketing investments to ensure effective resource allocation and business results.
- Cross-functional Collaboration: Partner with Sales, Marketing, Finance and Supply Chain teams to driv