Are you passionate about building winning shopper strategies and driving growth with key customers? Join our Customer Marketing team as a Customer Marketing Head – Modern Trade. You’ll be responsible for leading the Customer Marketing strategy for the Modern Trade channel in Colombia, translating brand strategy and shopper insights into customer-specific plans that strengthen brand presence, increase shopper engagement and accelerate business growth. This role is based in Colombia.
A Taste Of What You’ll Be Doing
- Customer Marketing Strategy Leadership: Lead the Customer Marketing strategy and annual plans for the Modern Trade channel ( hypers , supers, cash & carry and discounters) ensuring alignment with business objectives and customer priorities.
- Customer & Shopper Engagement: Develop Customer Engagement Plans based on brand, customer and shopper insights, transforming opportunities into actionable growth initiatives.
- Activation & Innovation Execution: Lead shopper marketing programs,
POS activations and customer marketing support for new product launches to maximize impact and visibility.
- Performance & Investment Optimization: Track program performance, measure ROI and manage Customer Marketing investments to ensure effective resource allocation and business results.
- Cross-functional Collaboration: Partner with Sales, Marketing, Finance and Supply Chain teams to drive strong execution, improve effectiveness and deliver customer-focused solutions.
We’re Looking for Someone With
- Bachelor’s degree in Marketing, Business Administration or a related field. MBA preferred.
- 8+ years of experience in Customer Marketing, Shopper Marketing, Trade Marketing or Brand Marketing within CPG/FMCG companies.
- Strong knowledge of Modern Trade / Discounters and shopper dynamics in Colombia.
- Proven experience developing customer marketing, shopper activation and channel engagement strategies.
- Strong analytical, project management and business acumen skills.
- Exp