The Opportunity

The Marketing Campaign Manager plays a key role in driving customer acquisition, lifecycle marketing, retention, and growth initiatives for WOW Business Services. This role serves as a strategic marketing partner to Sales, Product, Customer Support, and other internal teams, translating business objectives and customer insights into targeted, measurable marketing programs that accelerate revenue and strengthen the WOW Business brand.

If you’re a marketer who thrives at the intersection of strategy, execution, customer engagement, and measurable results, this is an opportunity to make a meaningful impact.

What You’ll Do

Campaign Strategy & Execution
- Develop and execute integrated acquisition, nurture, retention, and upsell campaigns across multiple channels.
- Develop campaign strategies that align marketing activity with sales objectives, revenue goals, and overall business priorities.
- Partner with external agencies and vendors to develop and execute targeted direct mail, email, and other marketing campaigns.




- Develop customer segmentation strategies to deliver more relevant and personalized communications.
- Manage campaign timelines, deliverables, creative development, approvals, and execution to ensure programs launch accurately and on schedule.
- Continuously evaluate campaign performance and optimize programs to improve conversion, engagement, and revenue.

Customer Lifecycle, Retention & Growth
- Serve as the primary marketing owner for customer lifecycle communications, including onboarding, engagement, retention, and upgrade initiatives.
- Develop programs designed to strengthen customer loyalty, reduce churn, increase product adoption, and maximize customer lifetime value.
- Identify opportunities to promote relevant products, services, upgrades, and additional solutions to existing customers.
- Develop automated customer journeys and workflows that deliver the right message to the right customer at the right time.
- Partner with Pr

📌 Campaign Marketing Manager (Colombia)
🏢 WOW! Internet Cable and Phone
📍 Colombia