About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

As a Senior Analyst, you will be accountable for quantifying the success of marketing initiatives and delivering insights that enable MFG teams to innovate and improve their work. Key responsibilities include:
- Lead the collection, cleaning, analysis, and evaluation of marketing data, applying measurement methodologies such as A/B testing, Matched Market Tests, and statistical validation.




- Champion real-time data quality assurance, input, and formatting to support the successful implementation of media measurement initiatives.
- Proactively identify and resolve program and project issues, escalating them appropriately when necessary.
- Transform complex data into clear, visually compelling presentations.
- Communicate findings through effective data storytelling, translating advertising campaign results into actionable insights and recommendations.
- Build knowledge across different practices to tailor insights and recommendations to specific business and client needs.
- Stay current on MFG’s product offerings and understand how they influence analytics and measurement.
- Support and occasionally manage conversations with vendors and clients.

Skills and Experience
- Bachelor’s degree in Analytics, Technology, Marketing, Advertising, or a related field, with a 3.0 GPA or equivalent professional e

📌 Advanced Analytics Senior Executive, GOC (Barranquilla)
🏢 WPP Media
📍 Barranquilla