About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With
exceptional talent, trusted data and intelligence, and world-class partnerships
– all united by our pioneering agentic marketing platform, WPP Open – we help
clients navigate change, capture opportunity, and deliver transformational
growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media,
data, and partnerships to deliver creative personalisation at scale. Connected
through WPP Open and powered by Open Intelligence, clients see exactly where,
how, and why their media investment is working.

For more information, visit wppmedia.com [wppmedia.com].

Role Summary and Impact

As part of the Integral Operations Centre (GOC), you will work closely with teams
across the United States, Europe, and Asia to deliver high-impact solutions in a
collaborative and multicultural environment.

As a Data Management and Business Intelligence Manager, you will be responsible
for:

* Gathering data requirements from client teams, including the Marketing




Intelligence & Science team, to understand measurement frameworks, identify
critical metrics for database development, and define the business logic
required for data integration.

* Managing data provisioning and defining the taxonomies used by activation
teams to facilitate efficient and accurate data retrieval.

* Overseeing the extraction, compilation, transformation, and formatting of
large volumes of data through ETL processes.

* Managing data cleansing and supporting the configuration of client
environments, including cloud infrastructure and data lakes.

* Leading the design, development, and implementation of custom databases
within reporting platforms.

* Driving the strategy and development of the data visualization layer of
business intelligence platforms, particularly Tableau, to generate insights
for campaign monitoring and optimization.

* Leading the development of automated quality-assurance processes to en

📌 Data Management and BI Manager, GOC (Medellín)
🏢 WPP Media
📍 Medellín