Senior Paid Media Buyer
Beckett Simonon | Bogotá, Colombia | Hybrid (2 days in-office, 3 remote)

Beckett Simonon is a premium DTC footwear brand built on a made-to-order model, manufactured in Colombia and sold in the US.

We are looking for a Senior Paid Media Buyer who combines strong hands-on execution with strategic thinking. You will own campaigns end-to-end, make data-driven decisions independently, and be the person in Ads Manager every day, building campaigns, optimizing performance, and taking direct ownership of results.

What You'll Do
Campaign Execution and Ownership

Build, manage, and optimize paid campaigns across Meta, Google, TikTok, and Pinterest, with full ownership of a $10M USD annual budget
Define campaign architecture, audience strategy, bidding logic, and creative rotation across all channels
Monitor performance daily and make proactive optimization decisions, identifying opportunities and addressing issues before they escalate
Diagnose campaign performance across all variables: structure, targeting, creative, landing page alignment, and tracking





Budget Forecasting and Guardrails

Build monthly spend and revenue projections and adjust budget allocation in real time based on performance signals
Optimize against MER and NCPA targets, with a clear understanding of how media efficiency connects to overall business profitability
Scale confidently where the numbers support it and pull back quickly where they don't

Incrementality and Testing

Design and run incrementality experiments, including geo-lift tests, holdout groups, and platform-level lift studies
Bring a structured approach to A/B testing: hypothesis-driven, measured with statistical rigor, and documented systematically so learnings compound over time
Work with TripleWhale or Northbeam to understand the difference between platform-reported attribution and true incremental impact, and make budget decisions accordingly

Creative Collaboration

Work closely with our internal creative team

📌 Comprador Senior de Medios (Bogotá)
🏢 Beckett Simonon
📍 Bogotá