Position Overview:

You will act as the main executor and coordinator for new marketing initiatives. A significant portion of the work will be within Revinate and Canva — building and deploying email campaigns, managing database communications, and creating and adapting marketing materials. This can include, but is not limited to:

• Building and deploying email marketing campaigns (Revinate)
• SMS/MMS outreach for potential customers and advertisers
• Managing database communications, including list segmentation and upkeep
• Creating and adapting marketing materials in Canva
• Data gathering and analysis of Leads, Past Customers, and Sales metrics

Key Responsibilities:

Marketing & Advertising

• Build and deploy email campaigns in Revinate, from list segmentation through send
• Manage ongoing database communications, ensuring lists are clean, segmented, and up to date
• Develop and implement email and text message marketing campaigns
• Content generation, including the use of AI
• Advertising spend optimization




• ICP - Idóneo Customer Profile analysis and identification
• Ability to set up and monitor advertising campaigns, measure performance, and recommend changes
• Understanding and ability to implement SEO

Project Management & Automation:

• Set up and manage a comprehensive marketing and campaign calendar using project management tools like ClickUp (or similar platforms) to ensure consistent, well-timed execution
• Manage assets, deadlines, and workflows to ensure timely delivery of all marketing materials
• Automate campaign and communication workflows wherever possible, ensuring efficiency and scalability

Analytics & Performance Tracking:

• Track, analyze, and report on the performance of email and marketing campaigns using Revinate reporting, Google Analytics, and other tools
• Monitor key metrics, including open/click rates, list growth, website traffic, and conversions
• Use data insights to continuously refine and optimize campaign strategies for bet

📌 Marketing Project Coordinator (Bogotá)
🏢 Propertyse
📍 Bogotá