Max Academy is a growing education company supporting a network of early childhood education centers across multiple markets. We are building a modern, data-driven approach to enrollment, marketing, and growth—and we’re looking for talented people who want to help us scale.

The Role

We are looking for an SEO & Google Ads Specialist to drive qualified leads through paid search, organic search, local SEO, and website conversion optimization.

This is not a role focused only on traffic or rankings. We want someone who understands the full journey—from the moment a parent searches online to the moment they become a qualified lead.

Key Responsibilities

Google Ads
- Manage and optimize Search and Performance Max campaigns.
- Improve CPL, conversion rates, lead quality, and overall campaign performance.
- Conduct keyword, search-term, bidding, audience, and budget analysis.
- Test ads, targeting, landing pages, and campaign strategies.
- Monitor conversion tracking and attribution.

SEO & Local SEO
- Develop strategies to increase organic traffic, rankings, and leads.




- Perform keyword, competitor, technical, and on-page SEO analysis.
- Optimize content, metadata, internal linking, and website structure.
- Manage and optimize Google Business Profiles and local listings.
- Monitor local rankings, citations, and NAP consistency.
- Identify high-intent local search opportunities.

UX & Conversion Optimization
- Review websites and landing pages to identify conversion barriers.
- Improve navigation, calls-to-action, forms, content structure, and user flow.
- Analyze behavior using GA4, heatmaps, session recordings, and similar tools.
- Recommend and test changes designed to increase conversion rates and lead quality.
- Collaborate with developers and team members to implement improvements.

Requirements
- 2+ years of hands-on Google Ads and SEO experience.
- Strong understanding of keyword research, search intent, SERPs, and local SEO.
- Experience with Google Ads, GA4, Go

📌 SEO & Google Ads Specialist (Colombia)
🏢 Max Academy Group
📍 Colombia