At Publicis Global Delivery (PGD), we are looking for a Junior Programmatic Analyst to support the execution, monitoring, and reporting of programmatic media campaigns for global clients.

This role is ideal for someone who is starting their career in Programmatic, Digital Media, or AdTech, with up to 1 year of experience and a strong interest in developing technical expertise across leading DSP platforms.

You will work closely with experienced media professionals to learn how programmatic campaigns are built, monitored, optimized, and analyzed while contributing to the successful delivery of campaigns.

Campaign Execution

- Support the setup and launch of programmatic campaigns across DSP platforms.
- Assist with campaign configuration, including budgets, targeting, audiences, creatives, and placements.
- Follow campaign briefs and established processes to ensure accurate implementation.
- Support campaign updates and changes throughout the campaign lifecycle.

Campaign Monitoring & Optimization

- Monitor campaign delivery, pacing, budgets, and performance on a regular basis.
- Identify basic delivery or performance issues and escalation them when required.
- Support optimization activities based on campaign KPIs and team recommendations.
- Track campaign performance and ensure campaigns remain aligned with planned objectives.

Reporting & Analysis

- Support the preparation of daily, weekly, and post-campaign reports.
- Monitor key digital media KPIs such as CPM, CTR, CPA, Viewability, Conversion Rate, and ROAS.
- Assist in analyzing campaign performance and identifying relevant trends and learnings.
- Maintain accurate campaign trackers and documentation.

Quality Assurance

- Perform QA checks on campaign setups before and after launch.
- Verify budgets, dates, targeting, creatives, tracking, and other campaign parameters.




- Identify discrepancies and work with the team to resolve them.
- Work closely with Programmatic Specialists, Managers, and other media teams.
- Follow established processes and best practices for campaign execution.
- Continuously develop knowledge of programmatic advertising, DSPs, and digital media.
- Participate in training and on-the-job learning opportunities.
- Bachelor's degree or currently completing a degree in Marketing, Advertising, Communications, Business, or a related field.
- Up to 1 year of experience in Programmatic, Digital Marketing, Paid Media, Campaign Management, or a related field.
- Basic understanding of digital advertising and programmatic concepts.
- Exposure to platforms such as DV360, The Trade Desk, Amazon DSP, Amobee, or similar platforms is a plus.
- Basic understanding of digital media KPIs.
- English level B2+ or higher.
- Strong attention to detail and accuracy.
- Analytical and data-driven mindset.
- Strong organizational and time-management skills.
- Ability to learn quickly and adapt to new platforms and processes.
- Proactive attitude and willingness to take ownership.
- Good communication and teamwork skills.
- Ability to manage multiple tasks in a fast-paced environment.
- Genuine interest in Programmatic Advertising and AdTech.
- Basic to intermediate Excel skills.
- PowerPoint knowledge is a plus.
- Familiarity with digital advertising platforms is desirable.
- Experience with reporting or analytics tools is a plus.
- Start your career in Programmatic and AdTech.
- Work with general clients and international media teams.
- Gain exposure to leading DSP platforms.
- Learn campaign execution, optimization, reporting, and QA from experienced specialists.
- Access continuous training and career development opportunities within Publicis Groupe.

#J-18808-Ljbffr

📌 Jr Programmatic Analyst (Colombia)
🏢 Publicis Global Delivery (PGD)
📍 Colombia