30 sep
|
WSP en Colombia
|
Bogotá, D.C.
30 sep
WSP en Colombia
Bogotá, D.C.
Department: Martech Enablement & Optimization
General Location
Full-Time
Reports to Director, Digital Delivery
Direct Report to Senior Digital MarTech Delivery Specialist
As a Digital Delivery Specialist, you will be responsible for the hands-on execution of digital marketing assets and campaigns across web, intranet, marketing automation platforms, and other tools as required. You will work within a shared-services team, ensuring every deliverable meets brand, accessibility, and privacy standards. You will collaborate with cross-functional teams, follow established processes, and contribute to continuous improvement in digital delivery.
Key Responsibilities
Digital Asset Production & Execution
- Build, update, and publish digital content using one or several enterprise Martech platforms (such as Sitecore for WSP.com, Oracle-Eloqua for Digital Marketing Automation, Unily for Canopy, and others).
- Execute campaign setups, asset uploads, and QA checks to ensure accuracy and compliance.
- Apply brand guidelines, accessibility standards, and privacy requirements to all deliverables.
Intake, Triage & Workflow Management
- Receive and process digital requests via intake systems, ensuring clear communication of status and timelines.
- Follow established operating procedures for triage, production, QA, and release.
Technical Troubleshooting
- Identify and resolve technical issues related to publishing, campaign execution, or platform functionality.
- Escalate complex issues to senior team members, documenting issues for resolutions and future reference.
Quality Assurance
- Conduct thorough QA reviews of digital assets prior to publishing, checking for errors, broken links, and compliance.
- Participate in peer reviews and contribute to maintaining high standards of quality.
- Work closely with MarCom teams, Product Owners, and other contributors to deliver cohesive digital experiences.
- Communicate progress, blockers, and learnings to the team and stakeholders.
- Provide feedback on processes, templates, and tools to support ongoing optimization.
- Participate in training and enablement sessions to stay current with best practices and platform updates.
Qualifications
- 2+ years of hands-on experience in digital marketing production, web publishing, or marketing automation.
- Proficiency with enterprise Martech platforms (e.g., web CMS, marketing automation, analytics).
- Strong attention to detail and commitment to quality, brand, accessibility, and privacy standards.
- Ability to follow structured processes and meet deadlines in a fast-paced environment.
- Effective communicator and team player.
- Bachelor’s degree in Marketing, Digital Media, Communications, or related field (or equivalent experience).
- Certifications in relevant platforms or agile methodologies are a plus.
Success Metrics
- Timely and accurate delivery of digital assets and campaigns.
- High quality and compliance of published content.
- Effective resolution of technical issues with minimal escalation.
- Positive feedback from stakeholders and team members.
- Contribution to process improvements and team knowledge base.
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📌 Digital Delivery Specialist (Bogotá, D.C.)
🏢 WSP en Colombia
📍 Bogotá, D.C.