About AutomaiteAutomaite is a performance marketing agency generating leads on a cost-per-lead model across home services, insurance, finance, and consumer protection verticals. We buy media on all major social platforms, and our business runs on one thing: creatives that convert profitably at scale.
We're a lean team with a clear creative system, where every test is measured against real lead cost and ROI.
The RoleYou'll join as our second Creative Strategist, owning script ideation and writing for a set of verticals, briefing our editors, and using testing data to decide what to make next. We're looking for a mid to senior level writer who knows direct response and is open to adopting our internal processes.
What You'll Do• Write high volume direct response video scripts: new concepts, hooks, and bodies
• Plan iteration batches on winning ads, testing specific creative levers
• Research each vertical's audience, pain points, and competitors to find new angles
• Write within strict buyer and platform compliance rules
• Brief video editors and AI production tools with clear, buildable direction
• Review testing results with media buyers and decide what to kill, iterate, or scale
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What Success Looks Like• Consistent weekly script output across your verticals
• A strong hit rate of tested creatives that become winners
• Producing a high volume of new creatives to keep pace with ongoing testing and scaling demand
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Must Haves• 2+ years writing direct response scripts for paid social, ideally in lead gen
• Native-level English
• Strong grasp of hooks, angles, and iteration vs new concept testing
• Comfortable letting performance data (CPL, ROI) overrule opinion
• Experience writing under compliance constraints
• Full-time availability with overlap with Eastern Time
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Nice to Haves• Experience in regulated or sensitive verticals
• Hands-on experience with A