Retention Lead
? Remote (LATAM)
Apply:
[email protected] (Subject: App for Retention Lead)
About Zapp
Zapp is transforming how immigrants send money home — making cross-border transfers fast, fair, and simple, directly through WhatsApp.
As we scale, keeping users coming back and growing their value over time is one of the most important levers of our business.
About the Role
We're looking for a Retention Lead to own retention end-to-end and lead our most important retention initiatives.
This is a senior, strategic role that sits at the intersection of Product, Pricing, Business Development, and Lifecycle/CRM. You'll turn retention opportunities into a prioritized roadmap, build the business case, and drive execution across teams through influence.
What You'll Do
• Own retention strategy and key retention metrics, connecting them to business impact
• Lead the biggest retention initiatives from discovery and business case through launch and measurement
• Build and drive a cross-functional retention roadmap across Product, Pricing, BD, and Lifecycle
• Identify and structure ambiguous retention opportunities through research, analysis, and rigorous problem-solving
• Influence Product, Pricing, BD, and Engineering teams to prioritize and ship retention initiatives
• Build the economics and business case for new initiatives
• Direct the lifecycle/CRM execution layer while owning the overall outcome
• Communicate progress, results, and priorities clearly to leadership
What We're Looking For
• Senior experience owning retention or a major growth/revenue lever end-to-end
• Experience in consumer fintech, remittances, marketplaces, or other high-frequency consumer businesses
• Strong cross-functional experience across Product, Pricing, and BD, not only Marketing
• Strong strategic and analytical skills, with the ability to build business cases and understand economics
• Excellent stakeholder management and influence skills
• A self-starter who brings structure and r
📌 Retention Lead (Colombia)
🏢 Zapp
📍 Colombia