We are seeking a highly skilled and experienced Senior Digital Marketing & Scientific Communications professional to join our Laboratory Diagnostics team. This position requires a strategic thinker with a strong background in digital marketing and scientific communication within the healthcare or diagnostics industry.
• Key Responsibilities:
• Develop and implement comprehensive digital marketing strategies tailored to laboratory diagnostics products and services.
• Create, manage, and optimize digital campaigns across multiple platforms to increase brand awareness and engagement.
• Collaborate closely with scientific teams to translate complex scientific data into clear, compelling communications for diverse audiences.
• Lead the creation of scientific content, including white papers, case studies, webinars, and presentations.
• Monitor and analyze digital marketing performance metrics to continuously improve campaign effectiveness.
• Ensure all communications comply with industry regulations and company standards.
• Qualifications:
• Proven experience in digital marketing and scientific communications, preferably within laboratory diagnostics or related healthcare fields.
• Strong understanding of digital marketing tools, platforms, and analytics.
• Excellent written and verbal communication skills in English.
• Ability to interpret and communicate complex scientific information effectively.
• Strategic mindset with strong project management skills.
Join our team and contribute to advancing laboratory diagnostics through innovative digital marketing and impactful scientific communication.
• Qualifications:
Work Experience
• Proven experience in digital marketing and scientific communications, preferably within laboratory diagnostics or related healthcare fields.
• Strong understanding of digital marketing tools, platforms, and analytics.
• Excellent written and verbal communication skills in English.
• Ability to interpret and communicate co
📌 Senior Digital Marketing (Colombia)
🏢 Siemens Healthineers
📍 Colombia
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