Description

Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment

Position Type: Full-Time, Remote
Working Hours: Adaptable with overlap for U.S. business collaboration

About the Role

At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products.

This is not a coordination role.

You will be the first GTM hire, responsible for:

- Product launch execution
- Beta user acquisition
- Positioning & messaging
- Demand generation
- Outreach campaigns
- Launch systems & playbooks

You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.

If you’re someone who:

- Thrives in ambiguity
- Loves building from zero
- Thinks strategically but executes hands-on
- Has launched SaaS products before

This role is a strong fit.

What You’ll Own

Go-to-Market Strategy & Product Launch (Core Focus)

- Own the full GTM strategy and execution for:
- Product A
- Product B

- Build launch plans from:

- Positioning
- Messaging
- Campaigns
- Distribution
- User acquisition

- Personally execute initiatives instead of delegating them
- Apply learnings from Product A to improve Product B launches

Beta User Acquisition & Outreach

- Identify and recruit beta users
- Execute creative outreach strategies to engage early adopters
- Build meaningful relationships with users and collect feedback
- Drive early product adoption and engagement

Positioning & Messaging

- Develop clear, compelling product positioning
- Craft messaging that communicates:
- Pain points
- Value propositions
- Product differentiation

- Ensure messaging resonates with target audiences and drives action





Launch Campaigns & Growth Assets

- Build:
- Landing pages
- Email campaigns
- User onboarding sequences
- Launch materials

- Support demand generation and early growth initiatives
- Coordinate with stakeholders and partners to execute launches successfully

Playbook & Process Development

- Document:
- GTM learnings
- Launch systems
- Outreach workflows
- Performance insights

- Build repeatable GTM frameworks for future launches
- Improve launch efficiency and scalability over time

What Makes You a Strong Fit

- You thrive in startup environments with high ownership
- You are highly execution-focused and move quickly
- You can operate independently without heavy structure
- You are comfortable wearing multiple hats
- You think strategically but execute tactically
- You iterate fast based on feedback and data

Required Experience & Skills

- Proven experience as an early GTM hire (employee #1–5 preferred)
- Experience leading at least one successful SaaS product launch end-to-end
- 4–8 years of experience in:
- Product marketing
- Demand generation
- Growth marketing
- GTM strategy

- Strong copywriting and messaging ability
- Experience managing:

- Outreach
- Campaigns
- Launch execution

- Experience building scalable systems and processes

Nice to Have

- Experience in early-stage B2B SaaS startups
- Familiarity with:
- Product-led growth




- Beta testing programs
- Founder-led marketing

- Experience with:

- CRM systems
- Marketing automation
- Landing page builders
- Email platforms

- Strong understanding of startup growth dynamics and GTM experimentation

What a Typical Day Looks Like

- Build and optimize launch plans
- Refine positioning and messaging
- Run outreach campaigns for beta users
- Create landing pages and launch assets
- Analyze user feedback and campaign performance
- Coordinate with leadership and stakeholders
- Document systems and improve launch processes

In short:
You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end.

Key Metrics (KPIs)

- Successful product launches
- Beta user acquisition and engagement
- Conversion rates across launch funnels
- Pipeline and demand generation performance
- Speed and quality of GTM execution
- Scalability of launch systems and playbooks

Why This Role Stands Out

- First GTM hire with high ownership
- Direct collaboration with startup leadership
- Opportunity to shape multiple product launches
- Fast-moving, execution-driven startup environment
- Significant growth potential into:
- Head of Growth
- Product Marketing Lead
- GTM Director

Interview Process

- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Client Interview with Marketing Leadership
- Offer & Background Verification

Apply Now

If you:

- Love building GTM systems from scratch
- Thrive in startup execution environments
- Know how to launch and grow B2B SaaS products
- Want ownership and direct impact

This role is a strong opportunity to lead high-impact SaaS launches and growth initiatives.

📌 Product Marketing & GTM Lead (Colombia)
🏢 Sin nombre
📍 Colombia