Facebook Ads Specialist
Position Type: Full-Time, Remote
Working Hours: U.S Business Hours

About the RoleWe’re looking for a Facebook Ads Specialist to take ownership of Facebook advertising campaigns from strategy and setup through ongoing optimization. You’ll manage campaign performance, audiences, budgets, testing, and reporting while working closely with the marketing team to improve results.

What You’ll OwnCampaign Planning & Strategy
• Design and build Facebook ad campaigns from the ground up.
• Align targeting, creative direction, and budget allocation with business objectives.

Ad Execution & Management
• Set up, launch, and actively manage Facebook campaigns.
• Monitor delivery, pacing, and performance on an ongoing basis.

Audience Development
• Research, build, and refine audience segments.
• Use custom audiences, lookalikes, and interest-based targeting to improve reach and relevance.

Performance Analysis & Reporting
• Track key metrics across active campaigns.
• Analyze campaign data and identify trends.




• Turn findings into clear recommendations for improving performance.

Creative Collaboration
• Work with the marketing team to brief, review, and iterate on ad creatives and copy.
• Ensure assets are optimized for their placement and campaign objective.

Budget Management
• Manage daily and monthly ad spend responsibly.
• Adjust bids and budgets to meet efficiency targets without overspending.

Testing & Optimization
• Run structured A/B tests across audiences, creatives, and landing page combinations.
• Apply learnings systematically across campaigns.

Required Experience & Skills• Proven hands-on experience planning and running Facebook ad campaigns, ideally in a marketing agency or similarly fast-moving environment.
• Strong command of Meta Ads Manager, including campaign structure, pixel setup, conversion tracking, and attribution settings.
• Experience managing ad budgets and being accountable for performance results.
• Strong analytical skills

📌 Facebook Ads Specialist (Colombia)
🏢 Pavago
📍 Colombia