Position Type: Full-Time | Remote
Working Hours: U.S. Business Hours
About the RoleWe’re looking for a Marketing Manager to own and execute multi-channel marketing initiatives. You’ll be responsible for planning campaigns, managing digital channels, developing content and messaging, analyzing performance and working closely with sales, product and leadership to drive brand awareness and lead generation.
This role is adecuado for a hands-on marketer who can independently manage multiple initiatives, make data-driven decisions, and take ownership of marketing outcomes from strategy through execution.
Key ResponsibilitiesCampaign Strategy & Execution• Plan, launch, manage, and optimize multi-channel marketing campaigns.
• Own campaigns from initial concept through execution and performance analysis.
• Develop strategies focused on brand awareness, lead generation, and business growth.

Content & Messaging• Develop and oversee marketing content across digital channels.
• Maintain consistency in brand voice, messaging, and positioning.




• Work with creative and content teams to ensure high-quality marketing assets.

Market & Audience Research• Research market trends, competitors, and customer behavior.
• Analyze audience insights to inform marketing strategies.
• Identify opportunities to improve go-to-market approach.

Digital Channel Management• Manage and optimize social media, email marketing, paid media and organic search.
• Monitor channel performance and adjust strategies based on results.
• Identify opportunities to improve engagement, traffic and lead generation.

Cross-Functional Collaboration• Partner with sales, product, and leadership teams to align marketing initiatives with business goals.
• Support product launches and new market initiatives.
• Help create a consistent customer journey from awareness through conversion.

Reporting & Analytics• Track campaign and channel performance using marketing analytics tools.
• Interpret marketing data and identify trend

📌 Marketing Manager (Colombia)
🏢 Pavago
📍 Colombia