Regional Wholesale & Travel Trade Manager? Location: Medellín, Colombia

? Salary: USD 2,500–3,500 per month

✈️ Travel: Regional & International

? Industry: Hospitality / Hotels / Travel & Tourism

POR FAVOR, LEA ESTO ANTES DE POSTULARSE¿Tiene experiencia en ventas hoteleras, Wholesale, Travel Trade o B2B Hospitality Sales y está dispuesto a trabajar en Medellín, Colombia, con un salario de USD 2,500–3,500?

Si es así, ¡nos encantaría conocerle!

ABOUT THE ROLEWe are seeking an experienced Regional Wholesale & Travel Trade Manager to lead and develop the company's Wholesale, B2B Travel Trade, Hotel Distribution, and Business Development activities across assigned regional and international markets.

The role will focus on developing strategic relationships with hotel wholesalers, tour operators, travel agencies, DMCs, bed banks, B2B travel platforms, and other travel trade partners, with a strong focus on increasing room nights, revenue, market penetration, and long-term commercial partnerships.

The idóneo candidate will have proven experience in hotel sales, wholesale distribution, travel trade, tourism, or hospitality business development, combined with an established industry network and strong commercial, negotiation, and relationship-management skills.

KEY RESPONSIBILITIES1.

Regional

Wholesale & Travel Trade Strategy

- Develop and execute the regional Wholesale and Travel Trade sales strategy.
- Identify new source markets, distribution channels, and commercial opportunities.
- Develop market-specific plans to increase room nights, revenue, and hotel production.
- Establish sales targets and account development plans for assigned markets.
- Monitor travel trends, market demand, competitor activity, and distribution opportunities.

2. Wholesale & B2B Partner ManagementDevelop and maintain strategic relationships with:
- Hotel wholesalers
- Tour operators
- Travel agencies
- DMCs
- Bed banks
- B2B travel platforms
- Travel Management Companies (TMCs)
- Corporate and leisure travel partners
- Manage key accounts and identify opportunities to increase production.
- Conduct regular business reviews and performance evaluations with strategic partners.
- Develop long-term commercial partnerships that support sustainable revenue growth.

3. Contracting & Commercial Negotiation
- Negotiate hotel contracts, rates, allotments, promotions, commissions, and commercial terms.




- Work closely with Revenue Management to ensure wholesale agreements support hotel profitability.
- Monitor contract performance and identify opportunities for renegotiation and optimization.
- Ensure agreed rates, inventory, promotions, and commercial conditions are accurately implemented.
- Evaluate the commercial value and profitability of distribution partnerships.

4. Business Development
- Identify, approach, and onboard new wholesale and travel trade partners.
- Build and manage a strong regional sales pipeline.
- Conduct sales calls, presentations, client meetings, site inspections, and business reviews.
- Participate in travel trade shows, sales missions, roadshows, workshops, networking events, and tourism exhibitions.
- Develop new market opportunities and expand the company's distribution network.

5. Revenue & Commercial Performance
- Monitor room nights, revenue, ADR, occupancy, production, and profitability by account and market.
- Analyze booking trends and identify opportunities for incremental revenue.
- Work closely with Revenue Management to optimize pricing, inventory, promotions, and distribution.
- Monitor account production against targets and develop corrective action plans where required.
- Identify opportunities to increase room nights and ancillary revenue through strategic partnerships.

6. Key Account Management
- Build strong relationships with senior decision-makers within major travel companies and distribution partners.
- Develop account plans for strategic wholesale and travel trade partners.
- Increase partner retention, production, and share of wallet.
- Resolve commercial issues and coordinate internally to ensure effective service delivery.
- Maintain strong communication with partners throughout the contracting and booking lifecycle.

7. Market Intelligence
- Analyze source markets, travel trends, competitor activity, and distribution channels.
- Identify emerging travel markets and new B2B distribution opportunities.
- Monitor competitor hotel pricing, promotions, partnerships, and market positioning.




- Provide commercial insights and recommendations to senior management.

8. Cross-Functional Collaboration
- Work closely with Revenue Management, Sales, Marketing, Reservations, E-Commerce, Finance, and Operations.
- Coordinate wholesale promotions and distribution campaigns.
- Ensure commercial agreements are correctly communicated and implemented.
- Support forecasting, budgeting, and regional sales planning.
- Provide regular sales reports, market updates, and revenue forecasts.

REQUIREMENTS
- Bachelor's degree in Hospitality Management, Tourism, Business Administration, Sales, Marketing, or a related field.
- 5+ years of experience in hotel wholesale, travel trade, hotel sales, hospitality sales, tourism, or business development.
- Proven experience working with wholesalers, tour operators, DMCs, travel agencies, bed banks, or B2B travel distributors.
- Strong understanding of hotel distribution and the B2B Travel Trade ecosystem.
- Existing network of travel industry contacts is highly desirable.
- Proven experience negotiating hotel contracts, rates, allotments, commissions, and promotional agreements.
- Strong understanding of hotel commercial performance, including room nights, ADR, occupancy, revenue, and profitability.
- Experience using CRM and sales reporting tools.
- Strong analytical, negotiation, presentation, business development, and relationship-management skills.
- Excellent English communication skills; additional languages are an advantage.
- Willingness to travel regionally and internationally as required.
- Strong commercial mindset with the ability to identify and convert new business opportunities.

WHAT WE ARE LOOKING FORWe are particularly interested in candidates with a strong background in: Hotel Wholesale | Travel Trade | B2B Hotel Sales | Hotel Distribution | Tour Operators | DMC | Bed Banks | Travel Agencies | Hospitality Sales | Business Development | Contracting | Revenue & Commercial Strategy

If you already have an established network across Latin America, North America, Europe, or other international source markets, this will be highly valuable for the role.

HOW TO APPLYIf you meet the requirements and are interested in joining the team in Medellín, Colombia, please submit your CV through LinkedIn or contact us directly for further information.

Location: Medellín, Colombia

Salary: USD 2,500–3,500/month

Send us an email: [email protected]

📌 Regional Manager - Hotel Wholesales (Medellín)
🏢 Destination Group
📍 Medellín