Digital Analytics & Conversion Tracking Engineer (GTM)

Key Responsibilities
• Design and implement conversion tracking using Google Tag Manager (GTM).
• Configure and validate Google Ads Purchase Conversion tracking.
• Implement Meta (Facebook) Purchase Event tracking with Advanced Matching.
• Create and maintain Data Layer specifications for ecommerce events.
• Configure custom event triggers and store-level tracking logic.
• Validate transaction-level tracking using GTM Preview, GA4 DebugView, Google Ads Diagnostics, and Meta Events Manager.
• Implement Enhanced Conversions and consent-aware tracking.
• Configure transaction deduplication using unique transaction IDs.
• Troubleshoot tracking discrepancies and attribution issues.
• Collaborate with marketing, analytics, and web application teams to ensure tracking accuracy.
• Document implementation details and validation procedures.

Mandatory Skills
Tag Management & Analytics
• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• Data Layer implementation and debugging
• Event-based tracking architecture
• Ecommerce tracking





Advertising Platforms
• Google Ads Conversion Tracking
• Enhanced Conversions for Google Ads
• Meta Pixel implementation
• Meta Advanced Matching
• Conversion attribution and optimization

Technical Skills
• JavaScript
• HTML/CSS
• Custom Event Triggers in GTM
• Regular Expressions (Regex)
• Browser debugging tools (Chrome DevTools)

Privacy & Compliance
• Consent Mode v2
• Consent Management Platforms (CMP)
• Marketing tag governance and compliance

Good-to-Have Skills
• Server-Side GTM
• Meta Conversions API (CAPI)
• Floodlight / Campaign Manager 360
• Yext-based location websites
• Next.js web applications
• Digital marketing campaign analytics
• Restaurant, retail, or franchise analytics implementations
• BigQuery integration with GA4
• Looker Studio reporting
• Attribution modeling

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Experience Required
• 3+ years of experience in Digital Analytics, Marketing Technology, or Web Analy

📌 Digital Analytics (Colombia)
🏢 VRIZE
📍 Colombia