Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (EST Preferred)
About the Role
At Pavago, one of our clients is hiring a Graphic Designer & Landing Page Developer to create high-performing creative assets and conversion-focused landing pages that directly impact campaign performance and lead generation.
This is not a traditional graphic design role.
You will:
- Design ad creatives
- Build landing pages
- Optimize user experience
- Improve conversion rates
- Launch pages independently
- Support growth and marketing campaigns
The idóneo candidate understands that strong design is not just about aesthetics — it’s about driving measurable business results.
If you can both design and build landing pages independently while thinking in terms of funnels, user behavior, and conversions, this role is a strong fit.
What You’ll Own
Creative Design Execution
- Design high-performing digital marketing assets including:
- Ad creatives
- Social media graphics
- Banners
- Email visuals
- Promotional graphics
- Maintain strong visual consistency across campaigns and brands
- Translate campaign messaging into clean, engaging, conversion-focused visuals
- Support marketing initiatives with performance-oriented creative execution
- Independently manage landing page launches from concept to production
UX/UI & Conversion Optimization
- Improve layouts, user flows, and page structure for:
- Clarity
- Engagement
- Conversions
- Apply UX/UI best practices across:
- Landing pages
- Forms
- CTAs
- Visual hierarchy
- Continuously optimize landing pages based on:
- Performance insights
- User behavior
- Campaign goals
- Support A/B testing and CRO initiatives when applicable
Collaboration & Campaign Execution
- Collaborate closely with:
- Marketing teams
- Copywriters
- Leadership
- Campaign stakeholders
- Execute campaign ideas quickly while maintaining high-quality standards
- Manage multiple projects simultaneously while meeting deadlines
- Update and iterate on existing pages and creative assets regularly
What Success Looks Like
- Landing pages launch quickly and accurately
- Creative assets improve campaign performance and engagement
- Pages are responsive, polished, and conversion-focused
- Brand consistency remains strong across all deliverables
- Design execution directly contributes to:
- Conversion rates
- Lead generation
- Campaign performance
What Makes You a Strong Fit
- You understand how design impacts conversions and user behavior
- You can independently design and launch landing pages
- You think in:
- Funnels
- User journeys
- Engagement
- Performance
- You balance creativity with execution speed
- You maintain strong attention to detail and visual consistency
- You thrive in fast-paced marketing environments
Requirements
Design & Creative Skills
- Proficiency in at least one design platform:
- Figma
- Adobe XD
- Sketch
- Strong portfolio showcasing:
- Landing pages
- Paid ad creatives
- Digital marketing assets
- Conversion-focused design work
- Hands-on experience building landing pages using:
- Webflow
- Framer
- Similar platforms
- Ability to independently:
- Design
- Develop
- Launch landing pages
- Experience optimizing pages for:
- Mobile responsiveness
- Performance
- Conversions
Execution & Workflow
- Ability to manage multiple projects independently
- Strong communication and collaboration skills
- Detail-oriented with high design standards
- Comfortable working remotely in fast-paced environments
Nice to Have
- Experience in:
- Performance marketing
- Growth-focused teams
- Paid media environments
- Understanding of:
- A/B testing
- Conversion Rate Optimization (CRO)
- SEO best practices
- Design ad creatives and campaign visuals
- Build and launch landing pages
- Optimize layouts and conversion flows
- Collaborate with marketing teams on campaign direction
- Update and improve existing pages and creative assets
- Test responsiveness and usability across devices
- Manage multiple design and development deliverables simultaneously
In short: you create and launch high-performing landing pages and marketing creatives that directly improve engagement, conversions, and campaign performance.
Key Metrics for Success (KPIs)
- Landing page conversion rates
- Speed and accuracy of landing page launches
- Quality and consistency of creative assets
- Campaign performance improvements tied to design execution
- Ability to manage multiple deliverables efficiently
- Responsiveness and usability across devices
Why This Role Stands Out
- Strong ownership across both design and development
- Direct impact on marketing performance and lead generation
- Opportunity to work on:
- Landing pages
- Performance campaigns
- Conversion optimization
- Digital brand experiences