Creative Strategist (Direct Response, Paid Social)

Remote | Full-time independent contractor | Automaite

About AutomaiteAutomaite is a performance marketing agency generating leads on a cost-per-lead model across home services, insurance, finance, and consumer protection verticals. We buy media on all major social platforms, and our business runs on one thing: creatives that convert profitably at scale.

We're a lean team with a clear creative system, where every test is measured against real lead cost and ROI.

The RoleYou'll join as our second Creative Strategist, owning script ideation and writing for a set of verticals, briefing our editors, and using testing data to decide what to make next. We're looking for a mid to senior level writer who knows direct response and is open to adopting our internal processes.

What You'll Do

- Write high volume direct response video scripts: new concepts, hooks, and bodies
- Plan iteration batches on winning ads, testing specific creative levers
- Research each vertical's audience, pain points, and competitors to find new angles
- Write within strict buyer and platform compliance rules
- Brief video editors and AI production tools with clear, buildable direction
- Review testing results with media buyers and decide what to kill,



iterate, or scale

- What Success Looks Like

- Consistent weekly script output across your verticals
- A strong hit rate of tested creatives that become winners
- Producing a high volume of new creatives to keep pace with ongoing testing and scaling demand

- Must Haves

- 2+ years writing direct response scripts for paid social, ideally in lead gen
- Native-level English
- Strong grasp of hooks, angles, and iteration vs new concept testing
- Comfortable letting performance data (CPL, ROI) overrule opinion
- Experience writing under compliance constraints
- Full-time availability with overlap with Eastern Time

- Nice to Haves

- Experience in regulated or sensitive verticals
- Hands-on experience with AI video and writing tools

- CompensationCompetitive base pay plus performance bonuses for winning creatives.

How to Apply

Direct messages or emails will NOT be answered. If you do this, you will instantly disqualify yourself for the position.

You MUST fill out this form and ONLY this form if you are interested in applying for the creative strategist position: https://airtable.com/appkuyVQK6Jkdcz2y/shrE5XiYtlzgh15gU

📌 Creative Strategist (Colombia)
🏢 Automaite
📍 Colombia