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B2B Sales Team Lead

Location: Bogotá, Colombia

Work Arrangement: On-Site

Employment Type: Full-Time Employee

Industry: Telecommunications / Digital Services

Compensation: COP $5,000,000–$6,000,000/month

Experience: 2+ Years in B2B Sales + 1+ Year in Sales Team Management

English Proficiency: B2+

About the Company

Our client is a general digital business services organization that helps leading companies manage and transform customer and business operations at scale. It combines people, technology, data, processes, and AI-powered solutions across customer experience, digital operations, technology services, analytics, and revenue growth.

Its commercial solutions support B2B sales, customer acquisition, market expansion, and revenue performance through structured processes, technology, and performance-driven sales operations.

About the Role

Lead and develop approximately 10 B2B Sales Representatives selling digital products and online services. This hands-on role combines people management, coaching, pipeline management, new customer acquisition, account growth, and performance analysis.

You will set priorities, review results, identify execution gaps, and translate CRM and sales data into coaching actions that improve pipeline, conversion, revenue, and forecast accuracy.

What You'll Do

Sales Team Leadership and Coaching

· Directly manage, coach, and develop approximately 10 sales representatives; set priorities aligned with sales goals and business needs.

· Review individual and team performance, identify execution gaps, and provide structured coaching on prospecting, customer conversations, objection handling, and closing. Monitor coaching impact and adjust actions.

B2B Sales and Customer Acquisition

· Guide the full sales process: prospecting, lead qualification, customer meetings, product demonstrations, follow-up, and customer acquisition.

· Help representatives understand customer needs,



communicate product value, handle objections, and recommend appropriate solutions. Drive activities that expand the customer portfolio and generate new business.

Pipeline and Performance Management

· Monitor pipeline, conversion, revenue, and forecast accuracy. Use CRM data and sales reports to identify risks, opportunities, and performance gaps.

· Take corrective action when results fall below expectations, prioritize coaching and commercial activities, and ensure representatives maintain accurate, actionable pipeline information.

Customer Growth and Retention

· Build relationships with current and prospective customers to support acquisition, loyalty, retention, and account growth.

· Guide a consistent, professional customer experience, ensuring sales conversations reflect customer needs and company guidelines.

Sales Strategy and Cross Functional Collaboration

· Coordinate sales promotion strategies and commercial improvement initiatives; monitor competitor activity and share relevant recommendations.

· Partner with Quality, Training, and Operations to turn performance insights into coaching actions and measure improvements. Ensure sales practices and customer interactions represent the brand professionally.

Required Qualifications

· At least 2 years of relevant B2B sales experience and 1 year of direct people management experience in a sales environment.

· Experience directly managing, coaching, and developing sales representatives.

· Experience with sales targets, pipeline management, CRM reporting, and forecasting; ability to use performance data to identify gaps, prioritize actions, and improve results.

· Strong understanding of prospecting, lead qualification, customer meetings, product presentations, follow-up, and account development.

· Strong coaching, communication, and leadership skills; ability to manage performance while maintaining a consistent customer experience.

· English B2+ or higher and availability to work on-site in Bogotá, Colombia.

📌 B Sales Team Lead (Colombia)
🏢 Hire Emerald
📍 Colombia