About H Street Digital

H Street Digital is a performance marketing agency specializing in scaling direct-to-consumer brands in the outdoor and sports category. We optimize five performance levers, offers, creative, media buying, landing page conversion rate optimization, and signal engineering, in 90-day sprints to scale accounts on a consistent, repeatable basis.

Mission

Own media buying strategy and performance across a book of up to 10 ad accounts on Meta and emerging channels. Partner with the Account Manager and Head of Media Buying to shape each client's growth plan, join client calls to present media strategy and results, identify opportunities and risks before they surface, and drive results against client KPIs.

Who You Are

- A Strategic Partner: You shape each client's growth plan alongside the Account Manager and represent media strategy directly with clients, bringing a point of view on budget, testing, and channel mix, not just what's possible in-platform.
- A Proactive Problem Solver: You spot issues and opportunities before anyone asks, form a hypothesis, and come with a recommendation rather than just a flag.
- A Diagnostician:

You pull your own data, analyze account performance daily, and know why an account is or is not performing before bringing it forward.

- A Platform Expert: You have deep, current knowledge of Meta ad ecosystems, including account structure, bid strategy, and budget allocation.

- An Owner: You manage account mechanics with reliability and speed, and you treat each account's results as your own.

The Scope

- Up to 10 ad accounts
- Primary channels: Meta
- Emerging channels as testing opportunities arise: Snapchat and others

Key Responsibilities

Media Buying Strategy

- Co-develop the media plan for each client's 90-day sprint with the Account Manager, including budget allocation, testing roadmap,



and channel mix.

- Own the media buying lever within the sprint model, setting priorities and hypotheses for each cycle.
- Proactively bring recommendations for new tests, budget reallocation, account restructures, or channel expansion, supported by data.
- Work with the Head of Media Buying to develop and refine team-wide playbooks, testing frameworks, and best practices.

- Maintain current expertise on Meta platform changes and translate them into account-level opportunities.

Execution & Optimization

- Manage all media buying execution across assigned accounts: campaign setup, budget allocation, bid management, and account structure.

- Analyze performance daily and optimize toward each client's KPIs.
- Monitor accounts for creative fatigue, bid volatility, audience saturation, and tracking issues. Diagnose root cause and resolve, or escalate with a recommended path when the fix sits outside media buying.

Client Communication

- Join client calls alongside the Account Manager to present Meta performance, explain what's driving results, and recommend next steps.
- Build and present the performance narrative for your accounts in QBRs and internal reviews.

- Handle day-to-day tactical client questions on your accounts, and bring strategic or relationship-sensitive topics to the Account Manager.

Channel Expansion

- Identify when a client would benefit from testing a new channel (for example, Snapchat),



make the case to the Account Manager, and stand up and manage the test.

Creative Partnership

- Partner with the Creative Strategist to translate account performance data into the next round of creative test hypotheses.
- Share platform-level learnings (audience, format, placement) that inform creative direction.

Qualifications

- 3 to 5 years of hands-on media buying experience on Meta, ideally for DTC or e-commerce brands.
- Demonstrated ability to manage 8 to 10+ ad accounts simultaneously.

- Strong quantitative skills; comfortable analyzing platform data and translating it into optimization decisions.
- Experience with incrementality testing or measurement approaches beyond platform-attributed revenue preferred.
- Familiarity with ad hoc or emerging platforms (Snapchat, TikTok, Pinterest) a plus.

- Proficiency in Meta Ads Manager and reporting/analytics tools (for example, Triple Whale, NorthBeam).
- Track record of developing media strategy that improved client results. You can walk through a specific recommendation you initiated and its outcome.

- Experience presenting recommendations to clients or internal stakeholders and influencing decisions.
- Experience presenting media strategy and results directly to clients, answering performance questions with confidence, and influencing decisions.
- Bonus: A passion for the outdoors!

What Success Looks Like

- Accounts hit or exceed KPI benchmarks within agreed sprint cycles.
- Account Managers rely on you for the media strategy point of view, not just status updates.

- You originate test ideas and recommendations each sprint rather than waiting for requests.
- Issues are identified and addressed before the client raises them.
- Clients view you as a trusted voice on media strategy and performance.

📌 Media Buyer - Meta (Colombia)
🏢 h street digital
📍 Colombia