03 oct
|
Publicis Global Delivery (PGD)
|
Colombia
03 oct
Publicis Global Delivery (PGD)
Colombia
? We’re hiring: Programmatic Analyst
Are you interested in programmatic advertising, digital media and data-driven campaign optimization?
We’re looking for a Programmatic Analyst with hands-on experience in DV360 to join our team and support the activation, monitoring and optimization of programmatic campaigns.
? About the role
As a Programmatic Analyst, you will support the execution and optimization of digital campaigns through programmatic buying, ensuring campaigns are properly configured, monitored and optimized according to their objectives.
You’ll work with DV360 to manage campaign components, monitor delivery and performance, identify opportunities for optimization and support the overall success of digital media campaigns.
? What you'll do
• Set up and manage programmatic campaigns in DV360.
• Configure campaign elements including insertion orders, line items, targeting, budgets, bids, creatives and campaign dates.
• Monitor campaign delivery, pacing and performance on a regular basis.
• Analyze campaign metrics and identify optimization opportunities.
• Adjust targeting,
bids, budgets, placements and other campaign variables based on performance.
• Monitor campaign delivery and troubleshoot issues affecting performance or pacing.
• Review creative implementation and ensure campaigns are delivering as expected.
• Support reporting and analysis of campaign performance.
• Identify relevant trends, insights and potential risks based on campaign data.
• Ensure campaigns follow established processes, naming conventions and quality standards.
• Collaborate with internal teams and stakeholders to ensure campaigns are launched and optimized successfully.
? What we're looking for
• Previous experience in Programmatic Advertising, Digital Media or Media Buying.
• Hands-on experience using DV360 (Display & Video 360).
• Understanding of programmatic campaign structures and digital media buying.
• Knowledge of targeting, bidding, pacing, optimization and campaign per
📌 Programmatic Analyst (Colombia)
🏢 Publicis Global Delivery (PGD)
📍 Colombia