Senior Manager, Insights & Analytics, GOC
About WPP Media
WPP is the trusted growth partner for the world's leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment.
We are looking for a
Senior Manager
who will:
Report directly to the
VP of Investment & Partnerships
, connecting media investment strategy with business intelligence and owning the end-to-end data workflow for
partner spend forecasting, tracking, and performance validation
.
Extract, analyze, and validate spend forecasts from
CoreM
, WPP Media's proprietary client spend forecasting dashboard.
Gather and consolidate forecasts across
Agency Client Teams, MM&D; Solutions, and MM&D; Activation
, covering
programmatic, social, advanced TV, linear TV, radio, out-of-home, and print
.
Build and maintain
unified reporting models
that combine CoreM forecasts with agency, Solutions, and Activation data across deal and non-deal partners.
Produce recurring
deal-partner spend pacing reports
, identifying trends, risks, and potential shortfalls that could affect trading commitments.
Extract spend pacing data from
MediaOcean
and reconcile it with
vendor delivery data
to monitor partner performance.
Investigate and resolve discrepancies between
forecasted spend and vigente delivery
, collaborating with vendors and agency teams to ensure accurate reporting.
Use Canadian market intelligence sources, including
nLogic Lens, Comscore, CRTC, and Guideline
, to validate investment decisions and contextualize performance.
Develop
data-backed presentations and supporting materials
for publisher negotiations and strategic partnership reviews.




Identify opportunities to
automate data collection and reporting
, improving operational efficiency, consistency, and data quality.
Collaborate closely with agency teams, Solutions and Activation specialists, and external media partners to communicate findings and support investment decisions.
Skills and Experience
Bachelor's degree in
Business, Marketing, Business Analytics, Project Management
, or a related field.
3–5 years of professional experience
in media planning, media buying, investment, or analytics.
Deep understanding of the
Canadian media landscape
, including regulators, publishers, and vendor ecosystems.
Experience with media investment and measurement tools such as
MediaOcean/Prisma, nLogic Lens and FT, Comscore, and Airware
.
Advanced Excel proficiency
, including
nested formulas, pivot tables, Power Query, and data modeling
.
Experience using
Tableau and/or Power BI
to develop dashboards and communicate findings.
Basic knowledge of
SQL
is a plus.
Proficiency in
PowerPoint, Word, and Outlook
.
Strong analytical and problem-solving skills, with the ability to interpret complex datasets and translate findings into actionable recommendations.
Excellent
attention to detail and data quality assurance skills
, particularly when validating forecasts, reconciling delivery data, and investigating discrepancies.
Strong
project and time management skills
, with the ability to coordinate multiple reporting requirements and meet deadlines.
Effective communication and relationship-building skills for collaborating with
agency teams, internal stakeholders, and external media partners
.
A proactive approach to identifying anomalies, investigating their causes, and improving reporting processes.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to
Be Extraordinary
,



investing in our employees to inspire transformational creativity.
We also
Lead Optimistically
, firmly believing in and
Championing Growth and Development
for every individual.
This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We
Create an Open environment
built on trust and respect, where everyone feels they belong and has opportunities to progress.
This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
That's why we've adopted a hybrid approach, with teams in the office around four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
This position is available in a
Remote or Hybrid Work Modality
and must be performed from any location within
Mexico or Colombia
.
Only candidates residing in either country who are
legally authorized to work there
may apply.
Remote work from outside
Mexico or Colombia
, including relocation abroad under a remote work contract, is
not permitted under any circumstances
.
Please read our Privacy Notice for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.
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📌 Senior Manager, Insights & Analytics, Goc (Medellín)
🏢 WPP Media
📍 Medellín