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Pavago is seeking a results-oriented Google Ads, Meta Ads, and Landing Page Specialist to lead paid digital campaigns that drive lead generation for our client. This role blends creative strategy with data-driven execution, owning everything from ad setup and A/B testing to landing page optimization. You’ll help shape how this client attracts and converts prospects through impactful digital marketing.
Responsibilities:
- Landing Page Optimization: Build and A/B test high-converting, mobile-first landing pages using WordPress. Align messaging with ads and improve layouts, CTAs, and forms for better conversion rates.
- Campaign Strategy & Execution: Plan, launch, and manage full-funnel Google and Meta campaigns. Define goals, budgets, bidding strategies, and formats (Search, Display, Stories, Reels, etc.). Maintain clean, scalable campaign structures.
- Performance Monitoring & Optimization: Track and optimize Google and Meta Ads using Google Analytics and platform tools. Adjust bids, targeting, and creatives based on CTR, CPC, ROAS,



and other key metrics. Troubleshoot underperformance.
- Creative Development: Create and refine ad copy and visuals with internal/external teams. Tailor creatives to audience segments and funnel stages using dynamic formats and ad extensions.
- Audience Targeting & Retargeting: Build and manage custom, lookalike, and retargeting audiences. Use CRM data and behavior insights. Set up Meta Pixel and Google tracking for attribution.
- Keyword Research & Targeting: Identify high-intent keywords via Google Keyword Planner. Structure ad groups effectively and manage negative keywords to improve relevance and efficiency.
- Reporting & Insights: Deliver reports with performance metrics, trends, and recommendations. Provide insights for optimization and campaign growth.
- Team Collaboration: Coordinate with design, dev, and account teams. Communicate updates and needs through Slack, Google Meet, and other

📌 Google & Meta Ads Specialist (Colombia)
🏢 Pavago
📍 Colombia