Overview
TransPerfect is seeking a Content Marketing Lead to drive measurable marketing performance through high-impact content strategy and execution. This role is focused on generating awareness, leads, and pipeline across a diverse global portfolio of solutions, industries, and marketing teams.
This individual will develop and execute a content strategy that supports campaigns, product and solution launches, vertical programs, and digital performance channels—especially SEO, SEM, paid media, and PR/media syndication . Equally important, this role will help establish the content marketing discipline across the organization , creating frameworks, setting standards, and mentoring content contributors across product lines and geographies.
The idóneo candidate will be hands‑on , but also strategic and cross-functional—able to understand business needs across multiple divisions and translate those into content that drives measurable outcomes in lead generation, digital discoverability, and funnel progression.
Key Responsibilities




- Own the strategy for marketing content that drives traffic, engagement, conversion, and pipeline through campaign and digital channels.
- Create content themes, messaging frameworks, and editorial plans aligned to global go‑to‑market priorities across multiple verticals and product lines.
- Build and manage an SEO‑driven content roadmap, incorporating keyword research, buyer intent, and performance insights from demand gen and digital teams.
- Write and edit content across formats including product and solution collateral, SEO blogs, landing pages, nurture flows, gated assets, and video scripts.
- Produce or guide content for webinars, virtual events, digital campaigns, and paid placements.
- Collaborate on sales enablement assets such as eBrochures, one‑pagers, and pitch decks.
- Use data and analytics to track performance (organic traffic, content engagement, lead volume, MQL/SAL quality) and continuously refine content strategy.
- Drive co

📌 Content Marketing Lead (Medellín)
🏢 TransPerfect
📍 Medellín