The role involves designing scalable MarTech architectures, leading content management and personalization initiatives, defining integration strategies, and collaborating with business and marketing teams to deliver digital transformation solutions. The adecuado candidate has strong leadership, API integration, cloud, data governance, and content strategy experience. Experience in Adobe Experience Cloud, Customer Data Platforms, Salesforce Marketing Cloud, and AI-driven personalization is an added advantage.

Responsibilities
Collaborate with business stakeholders to assess client technical ecosystems, identify capability gaps, and analyze overall performance.

Define technical architecture and capture decisions for Marketing systems, including Content Management, Personalization, A/B Testing, CDP, Assets and Work Management, etc.

Recommend MarTech solution architectures and best practices aligned with client objectives.

Lead technical requirements gathering, solution design, process improvement, and implementation of marketing technologies across various projects.





Design and implement data and content strategies for multiple consumer environments, enhancing personalized targeted experiences and driving business value.

Design and implement data layer contracts, tagging standards, consent gating, and data integrity systems.

Collaborate with cross-functional teams to integrate MarTech technology and measurement components.

Define strategy, roadmaps, MVP, implementation, maintenance, consolidation, and deprecation of MarTech platforms.

Optimize client ecosystems and enable capabilities across an omni-channel marketing data system.

Enforce performance, accessibility, SEO, and privacy, with clear ownership when one is breached.

Qualifications

Degree in an associated field and/or advanced certification with demonstrable market experience.

Senior-level experience (10+ years) in the MarTech space.

Senior-level IT experience (10+ years) with Agile methodologies.

Fu

📌 MarTech Architect (Colombia)
🏢 Perficient
📍 Colombia