We're looking for an Email Marketing Specialist to own the full email execution cycle across campaign builds, automations, A/B testing, segmentation, and performance reporting inside Klaviyo for a data-first growth marketing agency serving a focused roster of e-commerce and DTC brands.

This is a hands-on execution role with real ownership of campaign performance. You will be in Klaviyo every day, building flows, running A/B tests, managing segmentation, and turning performance data into clear, client-ready reporting. This is not a strategy-from-a-distance role. If you are a detail-obsessed email marketer who thrives in a fast-paced agency environment and takes pride in clean, error-free deployments that actually move metrics, this role is a strong fit.

Why You'll Want to Join

- You will be paid in USD (bi-monthly: every 15th and 30th)
- Paid Time Off in accordance with company policy
- Observance of Holidays per company guidelines
- 100% remote setup so you can work wherever you're most productive
- This role requires availability during US business hours
- Work inside a data-first agency with a rigorous analytical culture and a focused, high-quality e-commerce client roster
- High-ownership email execution role with direct impact on campaign performance across multiple client accounts

What You'll Work On

Campaign Building and Deployment

- Build, test, QA, deploy, and monitor Klaviyo email and SMS campaigns including batch sends, behaviorally triggered messages, and automated lifecycle journeys
- Schedule campaigns accurately across multiple client accounts and ensure nothing launches late or with incorrect assets
- Configure dynamic content blocks and conditional logic within campaigns to improve relevance and personalization
- Support creative and layout needs by selecting images, formatting text,



and ensuring final output aligns with brand standards

Flow and Automation Management

- Build and manage email flows and automations including triggers, conditions, content, and timing
- Support and execute SMS sends within Klaviyo
- Troubleshoot flow issues and ensure automations are running correctly across all client accounts
- Document flow logic and changes clearly for full team visibility

Segmentation and List Management

- Build targeted audience segments using Klaviyo filters, conditions, and custom attributes based on user behavior, lifecycle stage, and other attributes
- Maintain list hygiene and segmentation across client email databases
- Leverage segmentation to improve campaign relevance and performance

A/B Testing and Optimization

- Set up and run A/B tests across campaigns and flows to continuously improve engagement and conversion metrics
- Track and optimize email performance by proactively flagging trends at the campaign and journey level
- Surface actionable insights to internal stakeholders and clients based on test results and performance data

Reporting and Client Communication

- Deliver regular email performance reporting with historical comparisons, channel benchmarks, and recommendations
- Create client-ready slides and presentations translating key metrics and learnings into simple charts and bullets
- Maintain a clear understanding of key performance metrics including open rates, CTR,



conversion rate, and deliverability and use them to guide optimization decisions

What You Bring

- 3 or more years of hands-on email marketing execution experience, ideally in a fast-paced agency or DTC e-commerce environment
- Deep expertise in Klaviyo for campaign setup, flow building, segmentation, and analytics
- 2 or more years of experience working with Shopify
- Demonstrated experience creating and launching A/B tests and reporting clearly on their impact
- Strong Excel and Google Sheets skills including data export, templates, basic formulas, and clean formatting
- Comfortable turning performance data into simple, client-ready slides with charts and bullets
- Strong understanding of segmentation and how to apply it to improve campaign performance
- Detail-oriented with a proven ability to QA work thoroughly before every deployment
- Fluent written and spoken English with the confidence to explain performance trends and next steps clearly
- Available Monday through Friday during US business hours with occasional flexibility for time-sensitive updates

Nice to Have

- Experience building and launching SMS campaigns within Klaviyo or Postscript
- DTC or e-commerce specific background
- Experience with loyalty programs and lifecycle strategy tied to loyalty segmentation
- Working knowledge of HTML and CSS for light edits and resolving formatting issues in email templates
- Google and Meta ad platform familiarity for broader agency coverage

If you are a detail-obsessed email marketer who takes pride in clean deployments and wants to own campaign performance across a portfolio of e-commerce clients, this role gives you the ownership and the direct impact to do your best work.

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📌 Email Marketing Specialist (Klaviyo) (Bbs811)
🏢 Hire Overseas
📍 Bogotá, D.C.