Senior Paid Social ManagerRemote: Latin America. (Colombia; Central and South America)Salary: $2,000-$5,000 USD MonthlySchedule: Monday - Friday. 9AM - 5PM PST ( Full time - 40 hrs per week)You'll work directly with the founder on paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest. Accounts range from $50K to $700K+ a month in spend. You'll own the thinking and the hands-on work: structure, testing, analysis, and the recommendations that come out of it. This role is paid social only. Paid search and creative production are handled elsewhere.What You'll DoAudit new accounts and present findings on structure, attribution, audience segments, placements, and demographicsBuild and run account structures that consolidate signal instead of fragmenting it across hundreds of ad setsDesign creative and audience tests with a defined minimum spend per test, so every result is readableSet up audience infrastructure, including customer lists, exclusions, and existing-customer spend controlsBuild and maintain catalog and dynamic product ads across collectionsStandardize attribution settings across campaigns and explain how window choices change reported resultsPlan and read conversion lift studies, and translate incremental results into budget and target decisionsWrite creative briefs from performance data and give clear feedback to client creative teamsExpand budgets onto TikTok, AppLovin, and Pinterest where the numbers support itReport on business outcomes: Shopify revenue,



MER, new customer acquisition, and contribution, not just platform ROAs4+ years managing paid social, including accounts spending $250K+ a month in the e-commerce spaceExpert-level Meta Ads Manager skills, including Advantage+ sales campaigns, CBO vs ABO tradeoffs, cost and bid caps, and catalog adsHands-on campaign management experience on at least two of TikTok, AppLovin, and PinterestWorking knowledge of the Conversions API, event match quality, and deduplicationA clear understanding of attribution windows, view-through credit, and why reported ROAS and incremental ROAS differExperience planning or interpreting conversion lift or geo holdout testsStrong spreadsheet skills. You can pull raw breakdowns and build your own analysis.Comfort presenting directly to founders and owners, including delivering findings they won't want to hearStrong English speaking skillsNice to HaveAgency experience across several brands at onceShopify analytics experienceExperience with product feed tools such as DataFeedWatchBackground in jewelry, apparel, or supplementsRemote Work: Work from anywhere our team is integral, and we value work-life balance.Growth Opportunities: As a key player i you'll have the chance to shape your role and grow with us.Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.#J-18808-Ljbffr

📌 Senior Paid Social Manager (Colombia)
🏢 Lago
📍 Colombia