About the job Paid Social and Search Specialist

About Us: At International Development Resources (IDR), we believe that our greatest asset is our people. We're a diverse, passionate, and forward-thinking team that values creativity, collaboration, and continuous learning. When you join IDR, you become part of a general network dedicated to building technology that transforms businesses and makes a real-world impact.
The opportunity: The growth marketing team drives high-performing acquisition campaigns across major digital channels, scaling client revenue through data-backed media strategies. We're looking fora versatile performance marketer to manage and optimize multi-channel advertising budgets that directly impact business growth. In this role, you will own campaign execution, budget allocation, and conversion optimization across paid social and search.

What you'll own

- Manage end-to-end paid social and search campaigns from initial planning and proposal development through execution, testing, and final reporting.
- Allocate, set, and continuously optimize advertising budgets, bids, placements, and audience targeting to maximize client return on ad spend.




- Develop cohesive conversion rate optimization strategies and compelling ad copy aligned with brand guidelines.
- Generate accurate internal and external performance reports while implementing and troubleshooting tracking tools, pixels, and testing frameworks.

What we're looking for - Must-haves:

- 3+ years of experience managing paid social campaigns across platforms such as Facebook, X/Twitter, Pinterest, Snapchat, Tik Tok, and others.
- 2+ years of experience in digital marketing, paid media advertising, or user analytics.
- Practical knowledge and experience with paid social media advertising platforms.
- Advanced Excel skills, including pivot tables, VLOOKUPs, and macros.
- Fluent written and verbal English proficiency.
- Strong attention to detail and ability to follow established processes.
- Strong communication, analytical, critical-thinking, and problem-solving skills with a data-driven approach.
- Ability to work in a fast-paced environment, manage multiple campaigns and deadlines, and operate independently across competing priorities.
- Nice-to-haves: Working knowledge of digital marketing, particularly Google Ads .

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📌 Paid Social and Search Specialist (Medellín)
🏢 International Development Resources
📍 Medellín