Job Description :
About us
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Join us and play your part in making life’s moments mean a little more.
About the role:
PURPOSE OF THE ROLE: Drive category growth by leading in-store execution strategy through collaboration with Key Customer and commercial/trade team; ensuring category growth while Diageo’s brands are positioned to win at the point of sale through optimal assortment, shelving and education strategies.
This role also helps translate category growth drivers into actionable in-store recommendations,
in collaboration with Channel & Category Development.
KEY RESPONSIBILITIES:
• Build objective and collaborative processes that allow us to create long term connections with key customers, including category growth drivers into Joint Business Plans.
• Position Diageo as the go-to and most trusted/respected partner for category management with key customers, by delivering best-in-class category management practices that include industry-leading insights, offered through impartial, compelling, and action-oriented recommendations.
• Develop and update In-store execution strategy aligned to category and shopper growth drivers
• Ensure alignment of assortment, merchandising, pricing, promotion, spirits section location, shelf layout and education mechanics based on shopper behavior and journey
• Lead planogram development and execution across Key customers and channels
• Deeply understand the shopper and their purchasing journey