About the Role
Publicis Integral Delivery (PGD) is looking for a Senior Social Media Analyst – Paid Media to join our growing Media team.
We are looking for a performance-driven professional with 2–3 years of hands-on experience managing paid social campaigns across major advertising platforms. This role will be responsible for campaign activation, optimization, performance analysis, and reporting across multiple clients and markets.
This is a hands-on activation role. Candidates must have direct experience building, launching, managing, and optimizing paid media campaigns within advertising platforms.
What You’ll Do
• Manage the end-to-end execution of paid social campaigns, from campaign setup and activation through optimization and reporting.
• Build and manage campaigns directly within platforms such as Meta Ads Manager, TikTok Ads Manager, Google Ads, Pinterest Ads, Snapchat Ads, and X Ads.
• Develop and implement targeting strategies across different audiences, markets, objectives, and campaign types.
• Monitor campaign performance and optimize budgets, bids, audiences,



placements, creatives, and frequency to achieve performance objectives.
• Analyze campaign results against KPIs such as CPM, CPC, CTR, CPA, CPL, ROAS, conversions, reach, and engagement.
• Monitor pacing and delivery and proactively identify and resolve performance or campaign setup issues.
• Conduct regular campaign QA to ensure accurate targeting, tracking, budgets, creatives, placements, and campaign settings.
• Provide actionable insights and optimization recommendations based on campaign performance and audience behavior.
• Prepare regular performance reports and presentations for internal stakeholders and clients.
• Work closely with Media Planning, Creative, Analytics, and other teams to ensure paid social activity aligns with broader media strategies.
• Support testing strategies across audiences, creatives, formats, bidding strategies, placements, and campaign objectives.
• Stay up to da

📌 Sr Social Paid Media (Colombia)
🏢 Publicis Global Delivery (PGD)
📍 Colombia